Influencer rates are never cut and dry, and there are SO many variables at play. This is a good point of reference as you explore influencer programming this year (but take it with a grain of salt!)
Marketing and social experts offer tips for brands after the Chanel situation involving âReal Housewifeâ goes viral. We've watched the saga unfold over the past week - here's what brands should know.
How many âShop Nowâ ads did you see while scrolling through your social media feeds today? Social commerce has yet to come to full fruition, but it is well on its way, with influencers increasingly acting as a driving force.
As influencer marketing continues to mature and marketers increase ad budgets for this category, thereâs more effort than ever to keep tabs on the competition. Four marketers told Digiday theyâre more focused on competitorsâ influencer marketing strategies this year.
In an age where people are more likely to trust the recommendation of a YouTuber over that of a celebrity, influencer marketing is alive and kicking. However, as consumers become more starved for authenticity and credibility, theyâre quickly turning their attention toward nano-influencers and micro-influencers who have a more niche influence. (If you want to hear more about our strategic approach to building a mixed-tier team for our clients, let's talk!đ˛).
When singer Shay Lia showed off her vivacious dance moves during Kaytrandasâ iconic Boiler Room set in 2013, she dazzled audiences and quickly became a meme. Over a decade later, people still reminisce and rave over the viral moment.
Recent research on influencer marketing conducted by Digiday came to a bit of a surprising conclusion: When it comes to sponsored posts featuring influencers on Instagram, images actually perform better than short-form videos.
Although micro-influencers donât have as much reach as influencers with millions of followers, they deliver impact by speaking to a more targeted audience, and they can help you engage a highly relevant audience that finds value in your offering.
New research found that almost half (!) of consumers indicate that they make daily, weekly or monthly purchases because of content they saw influencers post.
Traditionally, many companies have used an illustrated or animated âspokespersonâ or corporate mascot as the face of their brandâthink Tony the Tiger, the Jolly Green Giant and the Geico Gecko. Given the success that some of these characters have driven, the increasing capabilities of artificial intelligence and the ever-increasing power of real-life influencers in the digital age, it makes sense that businesses today are considering adopting virtual AI influencers to represent their brands.
We are not far off from a world where you can type a prompt into any major social media platform and generate an entire video of content with virtual people saying whatever you command. If thatâs the case, and the platformâs AI gets sophisticated enough to make the content high quality and on-trend, then what role do creators play in the future?
TikTok and Universal Music Group struck a new deal that will bring music from UMG artists back onto the platform, the companies announced this month. The new agreement was announced the day before TikTokâs NewFronts presentation and ends a three-month-long dispute between the two companies that left the social media platform devoid of music from UMG.
Would you be interested in testing out upcoming IG features ahead of time? You may soon have the option, with a new âEarly Accessâ menu item now being tested in the back-end code of the app.
Amid ongoing questions about the influence of the Chinese Government on its operations, TikTok has launched an updated transparency report, which will now provide more specific insight into detected influence operations that have been removed from the app, while itâs also updating its rules to restrict the reach of state-affiliated media accounts that attempt to influence communities outside their home country.
TikTokâs launching another program to support creators on the platform, this time focused on those who are making an impact on society via their in-app presence. The new TikTok Change Makers Program will highlight creators and non-profits âwho create meaningful change in their communities through TikTok.â
In response to a question posed in his most recent Q and A session on Instagram about how to expand your reach in the app, and the top considerations factored into the algorithm at present, IG chief Adam Mosseri provided insight into key drivers for reach.
The advent of social media changed marketing, but in recent times, the emphasis of âsocialâ media has also shifted, putting less focus on driving likes and shares, and more on entertainment, and authentic connection. Which is what this infographic from the team at Giraffe Social Media explores, by looking at how brands can re-align their promotions around broader social engagement shifts, and how that relates to their brand messaging.
May is National Small Business Month in the U.S., and TikTok is looking to mark the occasion by running a new Small Business Summit, a one-day event thatâll feature a range of creators, internal experts and SMB owners, whoâll share their insights into how to maximize your TikTok presence.
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry shows no signs of stopping. Compared to other e-commerce formats, conversion rates through livestreams are ten times higher.
Looking for ways to improve your TikTok marketing approach? This will help. TikTok has announced a new, free marketing webinar, which will dig into content creation, production techniques, campaign optimization, and more.
The biggest shift in social media marketing over the past five years hasnât been short-form video, or even the development of generative AI. The key evolution, from a marketing-specific perspective, has been the move away from interaction and towards straight entertainment.
