Welcome to the Radical Content Newsletter, where every week we share stories, insights, and creative ideas to help your brand entertain, connect, and build raving fans.

 

Hey everyone, welcome back to Radical Content, the place where social and content marketers learn how to kick a** at their jobs.

 

If you've been in social media for any time at all, you might have had to do a social media audit for your brand or for a client. A full audit should review brand, audience, and competition, but for today, let’s focus on how to audit your brand accounts.

 

Here are my quick, simple steps to execute a social media audit:

Over the years, I've had to do social media audits when starting a new job, getting promoted (yes, that happened once), or when I started working with new clients. 

 

Before you can understand what direction you need to go with a branded social presence, you have to get the lay of the land. It’s like you are interviewing each social channel. A social audit helps you do three things, and these steps are crucial for building a new social strategy:

Remember, a social media audit is not a strategy plan, but it helps you understand the lay of the land to start making quick-win recommendations to elevate your brand.

 

I hope this helps you do better work, and build better brands.

 

 

Eric Gray & Davia Taylor