1. Email
I read Substack recently from That's Niche in which Erika Veurink talks about the ‘art of the intro email’, a concept I absolutely love. She writes about connecting two unwitting people via email because you just know they have to meet, get to know each other, or have something to discuss. Genius.
Yes, you can also email someone directly and just tell them why you loved their recent creation or even just their Internet Presence.
Two minutes could make someone's day.
2. Tell a friend
Word of mouth is so! Important! if you're enjoying something, or someone's output, big or small, tell a friend or five.
3. Share it around and engage
There's no harm in going wide, especially if you're adept at an Instagram Story, TikTok, LinkedIn posting; grab a link, write a couple of words, and share it around. It's so easy to screen shot, tag, link, save, comment, like, subscribe, friend, follow, etc. these days and engagement is a really, really easy way to say: hey, I admire this.
4. DM it
If you're not keen to go public with your praise, just slide into their DMs. A couple of lines about what you admire or why you're glad you stumbled on their content/words/missives/videos can go a long way.
5. Rinse and repeat
Practise daily/weekly/monthly.
We bet you'll have fun.