Coventry City has made it into Forbes magazine after MotoFest 2024.
"Coventry has been central to the history of British motor industry for over a century. Daimler built its first vehicles there in 1896, and its UK heir Jaguar Land Rover (JLR) still has its head office in the city. But as British car manufacturing waned, Coventry’s automotive prowess became more past than present. For the last decade, Coventry’s MotorFest event has celebrated the city’s rich automotive heritage. Now it could be playing a leading role in promoting Coventry’s sustainable, electrified rebirth.
"MotoFest celebrated its 10th anniversary this year,” says Coventry City Councilor Jim O’Boyle. “It demonstrates the best of Coventry’s history, as the birthplace of the UK automotive industry. But MotoFest also looks to the future, including the job opportunities going forward - not just in the automotive industry but understanding new transport modes.” MotoFest reportedly brings 100,000 people to Coventry and £10 million into local businesses. However, its impact goes beyond a temporary boost for the economy."
