I've seen this question on Threads approximately 12 times in the past two weeks —
 
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AND I LOVE THAT PEOPLE ARE ASKING THIS, because from a sales psychology perspective, social proof is SO IMPORTANT.
 
For a few reasons:
  1. It adds a layer of safety & security for the consumer. “If this person loves it, it must be a good purchase.”
  2. It builds FOMO. “Well, if it's THAT GOOD I don't want to be the only person without it.”
  3. It initiates something called “herding.” As humans, we naturally “follow the herd." AKA, we do as others around us do — and social proof says “follow me!”
But SO MANY PEOPLE struggle with getting their customers & clients to leave effective testimonials & reviews. Before I talk about WHY, I want to share two resources that will help you leave that struggle in the past.
 
OK, now that you have a solution, I want to briefly discuss why this problem exists.
 
Even if you've done an incredible job on their project or your product changed their lives, consumers might not leave a review for multiple reasons:
  • They're busy 
  • They forgot
  • They don't know what to say
Combatting 1 & 2 is pretty easy — follow up with a compelling & gentle second ask.
 
And if your people are struggling with 3, you simply offer fill-in-the-blank prompts or strategically-worded questions to help them say something powerful.
 
If there's one thing I could yell across the globe to all of you, it would be this, “ALWAYS FOLLOW UP!! YOU ARE NOT BEING ANNOYING!! YOU ARE DOING THE RIGHT THING!!”
 
But if you're not comfy with following up because you FEEL annoying & don't know what to say, both of the above resources include emails to send with your feedback forms <3 I handled the awkward moment so you don't have to.
 
Regardless if you snag one of them or not, let this be your reminder to ask for the feedback, follow up (always), and share your reviews with the world — we can't know how incredible you are if you don't tell us.
 
xoxo,
Kaili
 
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Arizona
Phoenix, AZ 85044, United States