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Inside the Navigator
     Teddy's Summer Camp
     Circle of Competence
     Introducing Spotlight
     Welcome to Dividendville
 
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Teddy's Summer Camp
My son Teddy just finished his freshman year of high school. Now he's home for the summer. He gets to do pretty much whatever he wants during summer, but we encourage him to keep his mind sharp. We have him block out two 30 minute blocks for reading, one in the morning and one in the afternoon. This year he selected Stephen King's Green Mile for his book. 
 
Like me, math isn't Teddy's strong suit so we have him dedicate 30 minutes to math each day. I got tired of writing out math problems so I decided to take him to Barnes & Noble's to pick out a math workbook. This doesn't take very long. Teddy grabs the first math book he sees and says, “This is good, let's go.” 
 
One day after lunch and I said to him with fake excitement “It's math time! Grab your workbook!” He grumbled and opened his book. He set a 30 minute timer and I went back to my office. 10 minutes later he came in my office and said, “This math book is boring.” I said, “Fine, what are you going to do instead?” He said, “Why can't you teach me about investing?” Teddy can be pretty slick at times. He knows I love talking about investing. There's math involved. I thought about it and decided this is a great opportunity to teach him about investing and finance. Besides, if I don't teach him how to invest, then how's he ever going to learn? Public schools don't teach it. Colleges may or may not teach it. I said, “Let's do it! We'll start tomorrow afternoon.” 
 
I had him come up with a list of companies he'd be interested in learning more about. He started naming companies and we wrote them down... Dr. Pepper, Coke, Oculus, SnapChat, YouTube, EA Sports, Riddell (football equipment), Panini (football cards), Star Wars, Marvel, Funko (the popular figurines with over-size heads), and Nike. 
 
Next we went through his list of companies to see which ones were publicly traded. I explained to him that not all companies offer stock to purchase. There are public companies and private companies. Private companies don't offer stock for purchase. He was disappointed to learn Riddell and Panini are private companies. We removed them from the list. The rest of the companies were all in play. He learned Star Wars and Marvel are both owned by Disney. YouTube is owned by Alphabet, Google's parent company. Oculus is owned by Meta, Facebook and Instagram's parent company. 
 
I had Teddy pick one company off his list to research. I'll share the stock Teddy selected in an upcoming newsletter. For now I'd like to give you an opportunity to create a list of companies you're interested in. This list is called your Circle of Competence. 
 

 
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Circle of Competence
The first hurdle Warren Buffett tries to clear when looking for great businesses to invest in is a business he can understand. He likes simple businesses with strong brand names that have been around for a long time. He loves Cherry Coke, can be seen consuming it at public appearances and even has a Cherry Coke fountain in his office. That's why it's no surprise he has owned Coca Cola since 1986. He understands the product because he's a consumer, it's the market leader, has a strong brand name and almost 2 billion servings of its products are consumed each day. There is nothing like owning the stock of a company you know and love.  
 
One of the things that makes him a great investor is his discipline to only invest in businesses he understands or what he calls his “Circle of Competence.” Warren Buffett is really good friends with Bill Gates. A number of years back, Bill suggested Warren invest in Microsoft. Warren admitted Microsoft looks like a great business, but he didn't understand the computer industry and all the technological changes. He told Bill he does understand the chewing gum industry. The way chewing gum is made hasn't changed in over 50 years. Warren told Bill to the effect "you stick with computers and I'll stick with chewing gum." This is an important lesson because as much as Warren trusts his friend Bill, he stuck to his principles and never invested in Microsoft even though it has been a fantastic investment. 
 
I was on a plane ride home from Las Vegas when I heard the woman behind me talking about her investments. She had been retired for 15-20 years and found that she was running out of money. To make up for the shortfall, she moved some of her money into what she called a “Wild Fund.” I assume that is a mutual fund that invests in riskier companies in exchange for higher potential returns. Was she investing in something she understands? I sure hope so for her sake, but I don't think that was the case. A "Wild Fund" sounds like a fund that invests in smaller companies with great potential upside, but currently unprofitable and unproven. These companies are typically the first ones to get wiped out in a recession. 
 
Defining your circle of competence and staying within your circle will allow you to uncover great businesses you know and love. Using Warren Buffett's Coca Cola example from above we can define our own circle of competence. If you are a regular consumer of Coca Cola, then you already understand the power of their brand and competitive advantages. If something changes in Coca Cola's business, you'll likely be the first to know. 
 
If Coca Cola isn't your thing, then what products and services can't you live without? Is it Starbucks coffee or Dunkin Donuts? Is it Crest or Colgate toothpaste? Is it Gillette razors or Harry's razors? Let's begin defining your circle of competence. Click the button below to download the “Circle of Competence Exercise” pdf file. Feel free to e-mail your list to brian@liquidassetstrading.com.
 
 

 
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Introducing Spotlight
Do you like learning about new companies? Well, join me in the Spotlight, where we'll use a Monopoly board to explore the stock market. Instead of landing on Boardwalk or Park Place we'll land on real companies with real stories and real financials. I'll be pulling interesting companies from my portfolio and watchlist and sharing them with you in a one hour presentation twice a month. For each company I'll go through Warren Buffett's criteria for finding great businesses to invest in. You'll learn about the company's background, competitors, financial position, management team and determine if the stock is on sale. There's currently a 30 day free trial for Spotlight, then it will be $15 per month. Click the button below to sign up for a free trial. 

 
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Welcome to Dividendville
Dividendville is where investors of all levels come together to discuss the stock market and income generation strategies. We'll have a strong focus on dividend companies and passive income strategies. If you have a company you're interested in, then bring it to Dividendville. We'll take a look at the financials and price chart to see if there is an investment opportunity. If the stock is interesting enough we may put it in the Spotlight for a full review. Every two weeks we'll review the key markets and events, have a mini-lesson to deepen your knowledge of the stock market and keep our eye on upcoming dividends. There's currently a 30 day free trial available, then it will be $25 per month. Click the button below to sign up for a free trial. 
That's all for this week! Start defining your “Circle of Competence” with the downloadable template and feel free to send me your list of companies I'm always interested in learning about new companies. 
 
See you next week!
 
Brian
 

 
 

 
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Ellington, CT 06029-5809, United States