Last night, I convinced my 2.5-year-old daughter that fruits are “natural gummies” and guess what? She happily agreed! 

 

While she's generally a good eater (her favorite food is cocktail shrimp 😂), she still demands gummies and candy, leading to a power struggle before bedtime. 

 

Like most parents, I'm constantly racking my brain for ways to say or word things differently so it will click and stick! I typically start out with a “No, you don't need that, especially before bed,” and then the battle ensues.

 

To my surprise, a little change in my messaging made all the difference. She accepted the idea and ended up eating an entire bowl of “yummy” strawberries and blueberries!

 

Will it work again tonight? Probably not, but it's worth a try!

 

All that being said, messaging matters. Your words, storyline, and delivery all make a difference to your audience. And if you're on the fence between variations (the creative or messaging), A/B test it until you reach the desired behavior 💪🏽 

 

 

A UT What? 🥴 

I'll be the first to admit I'm more creative than analytical. Even though I enjoy analyzing all other parts of my life, I prefer to leave the numbers to the people who use Excel.

 

Fortunately or unfortunately, we're in the data-driven world of digital marketing, and tracking analytics is simply a must.

 

 

So, what is a UTM (Urchin Tracking Module) code? It is a snippet of text added to the end of a URL to track the metrics and performance of a specific digital marketing campaign.

 

What is a digital marketing campaign? It is literally anything that promotes your brand and links back to a place of truth (aka, your website). This could include; content from your newsletter, paid social ads, Google Search ads, QR codes, organic social content, and more.

 

By attaching a unique UTM to these campaigns, you can track the number of visitors that come from that link and identify where they land once inside your website. This helps you track your A/B testing to compare one campaign vs. another. 

 

Here is my absolute favorite resource to build these links. Try it out on your next campaign and let me know how it goes! 

 

^^^ you after tracking your results 🥂

The Black Velvet 🍀🍾

Last week, we escaped the states and crossed the pond to France and Ireland. It was a blast! I'm positive that I consumed more bubbly beverages in those 9 days than my liver would like to admit. 

 

But hey, we only live once, right? And guess what! It's allowing me to share a new, fun drink with you!

 

Meet the Guinness Black Velvet 🖤

 

 

I did not get a photo of The Black Velvet, but here's a photo of me and my friend Kristi enjoying our first Guinness in a PROPER Irish pub :) 

I could, but won't, write a whole blog post on the delicious wines we tasted in the South of France, so hit me up if you're interested in learning more! 🍷

Aurrie, your Lead Brandologist :)

 

PSST…have you seen what we've been up to lately?

Check it out here 👇