Just for you, from The Wine Psychologist

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Newsletter #6

Welcome back! Your presence in my community is valued by not only me, but my other supporters. Thank you. Did you miss the BIG news from my last newsletter? You can access it exclusively here.

Delve with me into the fascinating realm of consumer psychology, where I unravel the dynamics of consumer perception and attention, shedding light on how people make choices, particularly when it comes to wine! Have you already subscribed to my new YouTube channel? Join my social community on any of these platforms for my latest updates in the realm of wine and psychological science:

want to know how i can help your Wine business? message me: amantonakis@brocku.ca

A Psychological Insight about Wine

Did you know that a wine's name can impact a consumer's perception of the taste of that wine? Listen here as I discuss my research on this topic with Natalie MacLean on her Unreserved Wine Talk Podcast.

Do you have a question about subtle influences that can influence a consumer's perception of a wine? Send me a message and I can answer your question!

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Today's Wine Book Recommendation

Yes, I read a lot of books about wine! I thoroughly enjoyed this one by Victoria James, on her obstacles and triumphs as the youngest sommelier in the USA. Have you read it? I'd love to hear your thoughts.

Insights from the Lab:

Want to know a fun fact discovered in the Wine Consumer Lab? Although people report that a picture on a wine label will NOT influence their perception of the wine, results from several experiments show that a picture on a label DOES influence perceptions about the taste of the wine. Fascinating, isn't it? See our original report here.

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Dept of Marketing, Goodman School of Business, Brock University
St. Catharines, ON L2S3A1, Canada