Don't be too loud. 

 

Don't be too fat.

 

Don't be too tall.

 

Don't take up too much space.

 

Don't be so opinionated.

 

Don't be so MUCH.

 

If you're anything like me, you've battled with more than one (all??) of these horrifying examples of white supremacy, patriarchy, ableism, etc. in your life.

 

And unfortunately, hanging out in the launch space is no different. I've already waxed lyrical about long-form sales pages, so I'll save you from that one link it here to continue taking up space. 

 

But it goes so far beyond that.

 

In order to effectively launch your service, you have to:

I'm no mathematician, but there's a fucking pattern here, First name / friend.

And the problem (apart from, like, the raging social injustice) is that including these shoulds in your launch strategy affects:

Which ultimately affects conversions and sales AND the number of people you can help with your awesome offer.

 

If people think you're sending too many emails, they're welcome to unsubscribe, not open them, or filter you out for your launch period. They still have full autonomy! And at the same time, you are doing what's best for your business.

 

Cuz the point is to run your business, not get people to like you. (I think I need this postered all over my walls.)

 

Most likely, the people who complain about “too many emails” are the ones who would never buy your thing anyway.

 

Is it easy to buck against cultural norms and years of conditioning to put it all out there? Fuck no. But I, for one, I'll be root toot tooting your big launch energy all the way to cart close.

 

Be loud, be proud, and launch it like you mean it!

 

xx

 

Gerry

 

P.S. If you want me to write all your launch copy for you, I do that! Sales pages, prelaunch emails, active launch emails….the whole shebang. I'm booking projects for September and October start dates, hit reply and we'll chat it out.

SUBSCRIBE to keep hitting the spot, and feel free to forward this email to a friend you think would enjoy it!