Dear First name / creative,
How do you translate your web design skills into offerings for your clients?
A vast majority of creatives reading this newsletter would probably answer something along the lines of fully custom, one-on-one design services. A website build of this nature would typically take a month—the first week is dedicated to design strategy, roughly two weeks for website implementation, and the final week for lighthouse checks and handoff.
Conventional wisdom would have us search for an ideal client: someone who values our distinct style and matches their enthusiasm for the project with an equal amount of financial investment.
But what if some prospects who come your way can’t afford our fully custom design services at the moment? What if they’re looking for a quicker turnover? Do you simply turn them down?
The truth is, serving high-ticket clients isn’t the only path to success. Neither are month-long web design projects.
Don’t get me wrong—I understand that there is value in the usual premium design packages that entail a considerable level of support. Still, after years of managing a full-service design agency for individual and corporate brands in Southeast Asia, I found that it wasn’t really for me. It’s worth looking into alternative business models if only to widen our perspective.
This was my train of thought which led me to write this week’s blog post about the design intensive, a type of offering that allows you to lend your expertise to your client for a day. Nothing more, nothing less.
So if you’d like to take a closer look at design intensives to see if it could reinvent the way you do design, or at least augment your current offer suite—you can check it out below.
