This month, we're doing a post-Olympic Games analysis of how social media played a significant role in the Summer Games - from the stories and BTS moments (Hello, TikTok Olympics) that made the Games so special this year, to the way social media forever changed how Olympians can now make money. Not to mention, claims of cyberbullying by former athletes.

 

We're also monitoring the role social media continues to play leading up to the 2024 Presidental Election, including a call for X to fix AI Chat Bot from spreading misinformation, as well as states like Pennsylvania and North Carolina using their online platforms and social media to support their communities through fact-checking and myth busting specific to the upcoming election. 

 

Finally, Meta continues to keep marketers on their toes, as they remove the ability to use detailed targeting exclusions in an effort to improve campaign performance. Curious how this impacts your brand? Our team is available to discuss. 

Today, influencer marketing is quickly becoming a core part of health care and pharmaceutical marketing strategies. Those that don’t invest in it are missing out on the opportunity to reach an entire demographic of consumers.

Changing the Face, Voice of Marketing/Advertising Starts with Each of Us [Forbes]

Is Influencer Activism the New Brand Activism? [Sprout Social]