First name / friend, every idea has a story.
Maybe yours started with a spark—a game-changing vision scribbled on a napkin. You poured your heart into it, but over time, something drifted out of alignment.
Think about those brands that once had a vibrant presence but lost their way. They started strong but gradually lost their unique essence, becoming inconsistent and unclear.
I see this happen to startups and small businesses all the time. They get swept up in building a business and forget about the importance of building a brand.
So here's your reminder: