It’s late afternoon, and your nonprofit is on the brink of launching a new campaign.

 

The final design is almost ready—just one more tweak to the logo, another color option to consider, and maybe the tagline could be a little punchier.

 

You can’t quite put your finger on it, but something is missing. You’ll know it when you see it, right?

 

And so, the cycle begins. You revise, adjust, and tweak, but the “perfect” design remains just out of reach—like chasing a ghost in a fog-filled forest, First name / my friend.

 

It feels close, but every time you think you’ve caught it, it slips through your fingers, leaving you unsure and back at square one.

 

This endless pursuit for perfection, where “you’ll know the design when you see it” can become a nightmare. Not only does it stall the project, but it drains your energy and focus, making it impossible to move forward, First name / friend.

 

 

The perfect design is often a mirage, and in the quest for it, you end up losing sight of the purpose and message you wanted to convey in the first place.

 

The truth is, First name / friend, perfection in design isn’t about finding the one flawless idea—there are a thousand different ways to solve the problem. Instead, it’s about creating something that communicates clearly, resonates with your audience, and aligns with the goals of your brand.

 

The more you chase after an elusive "perfect" design, the more likely you are to lose your way and end up with a brand identity that feels close to where you started in the first place. It’s a miserable place to be as a leader, with the nightmare living in your own mind.

 

Don’t let the fear of messing up stop you from missing out on a fresh design that could take your nonprofit to the next level. You’ll never find that "perfect" design, but you can create something powerful and impactful—without chasing ghosts.

 

Pack your shovels and raincoats, First name / scoobies. Next week we’re heading to the graveyard to unearth the dangers of burying the lede 🪦 

P.S. This series might be filled with spooky metaphors and ghastly puns, but I know the real frustration of chasing the “perfect” design, First name / my friend. Instead of endless tweaks, focus on clarity and consistency, and you’ll create a brand that resonates without the critics living rent-free in your mind. If you’d like help solidifying your brand vision, schedule a call and we’ll put those ghosts to rest together.