Want to know something I did in my business that lost me a lot of money but was still a great move?
In my first year of selling my work at in-person events I took part in every event that I could: vendor markets, craft shows, farmers markets, pop-ups, festivals, and trade shows. Some of these were a success (yay!) and some of them I didn't even break even (super bummer).
I did this for two reasons:
1. I needed to learn who my ideal customer was and…
2. I wanted to learn where to find them.
Taking part in a variety of events was the key🔑 to helping me figure this out. Then, in my second year I knew who my ideal customer was and what kind of events to book.
In hindsight this was a great business move because I learned so much - BUT it took a WHOLE YEAR for me to do this which is a lot of time and theoretically, a lot of money lost💸.
So, if you fancy pressing ‘fast-forward’ and skipping past the months of losing money like I did…the book I've been writing might be for you. It's called CRAFT MARKETS: The Ultimate Success Strategy and inside I share everything I've learned from nine years of selling my work at craft markets, and from hosting them.
