Hi friend,
After stealing more than my share of Reese pumpkins from my kids' Halloween baskets last night, I awoke feeling a little sugared out. 🍬🍬🍬
Since we went double neighborhoods, we have at least triple the candy this year – ooof.
So, here we are in November, which leads me to a super special offer I've been cooking up for you 🍞🧁🎂
It's not quite done baking, but will be soon so I wanted to put it on your radar.
BUT FIRST, LET ME GET REAL WITH YOU…
Most writers come into the pitching space thinking their ideas work at face value.
They think they only need to write & send the pitch out. Boom.
But those people don’t get very far because they haven’t mastered what I’m about to tell you...
They're pitching TOPICS not STORIES.
It’s easier than digging deep, that's for sure.
But, truly good pitches require you to:
✔️ Uncover hidden angles
✔️ Find personal story gems
✔️ Unearth data no one else has
✔️ Spot the ironic connections or trends
What's the difference between at TOPIC and a STORY?
- A TOPIC is a broad idea, like “social media’s impact on mental health” or “how remote work changes productivity.”
It's a starting point, but it lacks specificity and direction.
- A STORY is a specific, well-defined angle that answers the questions:
- "What's new, insightful, or surprising here?"
- "How does this affect readers?"
A STORY would be, “Why Gen Z workers are thriving in remote jobs by creating digital ‘watercooler’ spaces for socializing.”
This pitch turns the general topic into a unique, timely angle with human interest and relevance.
Editors seek pitches that present:
➡️ a unique take
➡️ uncover something surprising, actionable
➡️ something deeply relevant to their readership
This signals a narrative that will engage readers, not just inform them.
Tech
- Topic Pitch: “The rise of AI in the workplace.”
- Story Pitch: “Why Small Business Owners Are Using AI to Handle Customer Service—and How It’s Transforming Their Bottom Line.”
Parenting
- Topic Pitch: “The challenges of remote learning for kids.”
- Story Pitch: “From Burnout to Breakthrough: How Families Are Embracing ‘Forest Schooling’ as a Solution to Virtual Learning Fatigue.”
Food
- Topic Pitch: “The growing popularity of plant-based diets.”
- Story Pitch: “How Home Chefs Are Reinventing Comfort Food with Plant-Based Ingredients—And Winning Over Even the Staunchest Meat Lovers.”
Education
- Topic Pitch: “The benefits of STEM education for kids.”
- Story Pitch: “Inside the After-School STEM Club That’s Helping Girls Overcome Gender Stereotypes in Science and Math.”
When I started pitching, I had no idea what I was doing.
Once I learned to distinguish between topic and story, things started to change.
The ideas began to flow.
The editor’s stopped ghosting.
You can make this your own reality by following my processes to discover YOUR great stories.
You’ll find 25 more topic v. story examples inside my 2025 Pitch Perfect Power Kit.
That’s just ONE of the resources inside this incredible product...
You’ll also get:
- Updated Editor Contact Spreadsheet
- 10+ Grab & Go Pitch Templates
- Essential Pitching Checklist
- Hook Calendar for Writers
- Common Mistakes Cheat Sheet
- Top 25 Freelance Niches E-Book
- Brainstorm Blitz Story Finder
- Quick Win Simple Pitch Ideas
These resources help you put everything you learn in the packet into action so you can start landing stories ASAP!
But honestly? The resources are the least valuable part.
BECAUSE…inside this product, I’m teaching you exactly how to approach your story ideas with things like:
➡️ How to come up with endless story ideas & angles out of one topic.
➡️ How to use your pitching copy to work magic inside editor inboxes.
➡️ How to persuade an editor to “buy” your story ideas.
➡️ How to re-use old ideas and repackage them with fresh hooks, angles and for new pubs.
📬 Imagine sending pitches with confidence, landing more bylines, and knowing exactly how to catch an editor’s eye, even in the most competitive markets.
That’s EXACTLY what my 2025 Pitch Perfect Power Kit is designed to help you achieve!
I’m thrilled to introduce this powerhouse resource for writers who want to get published and PAID.
