"Isobel, I keep getting inquiries from businesses who aren't quite ready for my services. Either they're just starting, don't have their processes sorted, or aren't at the investment level yet. How do I write copy that attracts clients who are fully ready to work with me?"
We've all been there – staring at another inquiry from someone who's a few steps away from being your ideal client.
They have the enthusiasm! But the foundations? Not quite yet.
And I get it. You want to support everyone on their journey, but constantly jumping on calls with people who aren't ready for your service isn't helping anyone.
Here's the thing: unclear positioning doesn't just waste your time – it does potential clients a disservice. Because when someone inquires before they're ready, they're setting themselves up for:
- Feeling overwhelmed by the scope of work
- Not having the foundations in place to get results
- Missing out on better-fit solutions for their current stage
Now, that’s not to say we should shut down anyone who isn’t ready to hire you right now. Offering guidance where you feel comfortable and making new connections is *always* a great idea.
But when your messaging shows your audience exactly what it takes to get results together, everyone can make better decisions.
Let me show you how with this luxury wedding planner example:
- Be real about exactly who you help
❌ I plan weddings and events
✨ I specialize in grand celebrations for 200+ guests, coordinating everything from custom installations to multi-day events with seamless precision
- Talk about where your clients are at
❌ Ready to start planning?
✨ Between demanding careers and packed social calendars, most couples come to us with a Pinterest board full of ideas and a few dream venues but zero time to coordinate the details. Sound like you?
- Paint a picture of their expected journey
❌ Full-service planning available
✨ You want your guests raving about the food, the flowers, the music – every detail. And you want to enjoy your engagement instead of stressing about vendor meetings
- Put the investment in real terms (when possible)
❌ Packages starting at...
✨ Full-service wedding planning and coordination: $15,000 - $25,000. Includes vendor management, timeline creation, and day-of coordination
Remember, this isn’t about excluding people – it's about helping them find the support they need right now. Sometimes that's working together and sometimes that's tackling a few foundations first. Either way, everyone walks away knowing their next best step.
Got clients landing in your inbox who aren't quite ready for your services? A Website Copy Audit helps you spot exactly where your messaging needs work and what to focus on first. Three spots available before the holidays!
And if you're ready to completely transform how you show up online? I have ONE website copy spot left for 2024. Let's make sure the right people find you next year.
Just hit reply and tell me a bit about your business. I'll help you figure out which option is the perfect next step for you!
