Yesterday’s massive 7.0 earthquake in northern California triggered a frightening cacophony of tsunami emergency warnings that blared from everyone’s cell phones just after 11am. I was trying to get my workout in when BAM! All my priorities shifted.

 

My daughter’s school (thankfully inland) quickly responded to parents that they were paying attention and there was nothing to do as yet.

 

But then the Bay Area evacuation notices started rolling in.

 

Hubby – always the bestest person in the universe to have on your team – was laser focused on our new immediate goals.

 

We quickly got out the sand bags and started moving things upstairs.

 

Then the evacuation cancellations started rolling in.

 

And then a few tears started rolling down my cheeks.

 

 

I know there are many millions of people who have had to deal with the unconscionable reality of natural disasters and didn’t even get an hour’s warning. For them my heart breaks.

 

 

 

As we begin prepping our businesses for 2025, I invite you to evaluate what you give your time and energy to. 

 

Many people align their goals around revenue growth, but consider metrics for growth:

 

You can’t just add on a major new thing to achieve without taking a step back to evaluate what can be adjusted in order to accommodate the new thing.

 

 

More below here on addressing your priorities in the new year!

What Don't You Want To Do?

Some of us procrastinate getting things done because we like the adrenaline rush of an impending deadline. 

(Not me, of course. 🤐)

 

Unfortunately, many business owners simply don't get done the things that take too long, they are inexperienced at, 

 

Give yourself the opportunity to reach new goals in 2025 by offloading the things you aren't getting to now.

 

* Ghost writing your newsletters

* Regular SEO-optimized blog posts

* New product development

* Lead magnet design

* Strategic accountability check-ins

* Seeking out partnerships and sponsorships

 

🎄This year, give yourself the freedom to focus on the things you want to focus on and I'll help you offload the rest.🎄

To stay ahead of the curve, entrepreneurs must constantly adapt and evolve, capitalizing on opportunities while mitigating risks. 

By mastering the art of prioritization, professionals can navigate the ever-changing business environment with confidence, ultimately driving their success and solidifying their position in the marketplace.

 

1. Set SMART Goals: Establishing your priorities and setting goals is the foundation of growth. I like the SMART acronym: Specific, Measurable, Achievable, Relevant, and Time-bound goals. This framework ensures that goals are clear, actionable, and aligned with the overall vision of your business. For example: A real estate agent might aim to close on 20 new property sales by the end of 2025. They could break this goal down into smaller targets, such as acquiring at least two new clients each month, hosting three open houses per month, and setting a specific revenue goal for each quarter.

 

2. Invest in Professional Development: Staying updated with the latest industry trends, tools, and best practices will give you a competitive edge. For example: An educational consultant could attend an annual education conference to stay updated on the latest trends and best practices in the field. They might also enroll in an online course on college admissions counseling or educational technology to enhance their service offerings. 

 

3. Build Strategic Partnerships and Collaborations: Forming mutually beneficial relationships with other businesses, influencers, or industry experts can help you expand your reach, access new resources, and drive combined growth. For example: An author might collaborate with other authors in their genre to co-host book signings, virtual events, or create joint marketing campaigns.