Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. No fluff. All business. 

 

Let’s do this together. 

If You Do One Thing This Week:

🙏🏼 Say thanks, one more time. 

Remember that Thanksgiving email we sent to prospective families, sharing how much we value them, and keep-moving-through-the-admission-process? 

 

Repurpose that email, and send a note to the professionals at your sending schools from this past year to thank them for the exceptional students who have joined your school from theirs. 

 

“As we are closing out on 2024, I am reflecting on how much [Johnny, Susie] have enriched our halls. Thank you for everything you gave them as a foundation, and for sending them our way.” etc. etc. 

 

These small personal touchpoints make a big difference when an outplacement coordinator considers how to advise families in their application process. 

 

Bonus points: Add a personal anecdote about one or two of their kids to tell them how well their graduates do at your school.

2 Tips to DO MORE:

 

📋 1. Prioritize and focus communications.

Not all families are created equal. It's ok to prioritize the families that best round out your classes. Our resources are limited, and if we have to choose between shallow touchpoints with all families in the funnel, or being deliberate, thoughtful and intentional about specific families that are right for your school, go for them. There is no shame in going after the families that you want. It will be best for your school and best for them. 

 

🛎️ 2. Remember: What problem does this solve for the customer?

For every communication you send out or flyer you create, put yourself in the shoes - and the mindset - of your prospective parents. Don't let your communications live in the transactional space. Help parents! Remind them how you are the solution to their concerns. 

 

There is a big difference between: 

 

“Open House Sunday 10:00-12:00” 

and 

“Come meet your new best friends. Sunday 10:00-12:00. We can't wait to see you.”   

 

Are you ready to transform the way you market your school? The School Marketing Insider newsletter, curated by Brendan Schneider from SchneiderB Media, delivers exclusive insights, proven strategies, and actionable tips to your inbox every Monday. Tailored specifically for K-12 school marketing, admissions, and communications professionals, our content is designed to help you attract, engage, and enroll more families. From cutting-edge trends to timeless best practices, we cover everything you need to stay ahead of the curve, giving you the confidence to lead in your field. Join a community of forward-thinking professionals and take your school’s marketing to the next level. Sign up today and never miss an opportunity to grow!

JOIN THE HUB

If you like this quick-tips newsletter, join The Hub to keep the conversation going. 

 

The Hub is an online group with exclusive content and monthly calls designed for enrollment and marketing professionals. 

 

“This isn't like any other cohort. I am with people I haven't even met, and I trust them, and they trust me. We're learning from each other, and it is so refreshing.”  - Happy Hub Member  

 

 

Your tuition page might be the most important page on your school's website. How much are you thinking about how this page is presented to prospective parents? Listen to Dale Seabury discuss the importance of your school's tuition page and how to position it as an asset. 

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,