Sitting in the passenger seat of the Subaru as I type this, it’s delightful to  call out highlights of the last 2 weeks with the family contained around  me.

 

Highlights include:

And, in the midst of it all, I took 2 calls with super-achiever potential clients who wedged in some planning between Christmas and New Year’s Day. Kudos to them for booking calls with me when most of us didn’t know what day it was.

 

I’ve been feeling happy!

 

The social scientist Arthur Brooks – popularly known as the “happiness expert” – identified the habits that bring the happiest life – your philosophical or faith life, your family life, your real friendships, and work that serves others in person.

 

OK, so I may not serve others in person, per se, but the meaning I find in the work I do is absolutely on point.  And this time away hit on every other one of those habits. What luck.

 

I’m making it a goal in 2025 to continue making choices that support my happiness, starting with making a “living, breathing plan I will continually iterate through the coming year”.  

 

Doesn’t that sound a thousand times more joyful than making resolutions?

 

My friend, growth consultant and change agent Judah Kurtz, shared with his community a wonderful document for this year-to-year transition he calls “Looking Back, Looking Forward”. I think it’s incredible!

 

 

Resolutions feel so absolutist to me. And, as Judah, points out, resolutions are often centered around how people can fix themselves – thus implying that there is something wrong to begin with.

 

The opportunity to create and further our own personal and professional happiness is right there for all of us, as dynamic beings, to further ourselves on our respective paths.

 

I am so honored to be on the path with you for 2025!

What Don't You Want To Do?

Some of us procrastinate getting things done because we like the adrenaline rush of an impending deadline. 

(Not me, of course. 🤐)

 

Unfortunately, many business owners simply don't get done the things that take too long, they are inexperienced at, 

 

Give yourself the opportunity to reach new goals in 2025 by offloading the things you aren't getting to now.

 

* Ghost writing your newsletters

* Regular SEO-optimized blog posts

* New product development

* Lead magnet design

* Strategic accountability check-ins

* Seeking out partnerships and sponsorships

 

Give yourself the freedom to focus on the things you want to focus on and I'll help you offload the rest.

You don't have to do a massive overhaul on your website to upgrade. These 3 updates you can accomplish in around 15 minutes each and pack a serious punch.
 

1. Add new testimonials: For potential customers, reading genuine testimonials helps them make informed decisions by providing insights into the quality of your products or services, thus building trust and credibility. Go get those positive reviews from happy 2024 customers! Choose a few powerful quotes and display them prominently on your website. 

 

2. Implement live chat or chatbot: E-commerce and service-based business alike can benefit from a chatbot on their website, by creating a more engaging, efficient, and personalized user experience that drives customer satisfaction. (I use talk.to and Landbot are good free options.)

 

3. Optimize you footer: This is prime real estate on every page of your website! Usually if someone scrolls all the way down it's because they are invested and looking for something specific. Be sure to include contact information, social media links, navigation links, a newsletter sign-up form, privacy policy and terms of service links, copyright and year information.