Let’s be honest — most businesses aren’t brand-new to having a website.
But if your website hasn’t been touched in a while, there’s a good chance it’s underperforming.
Your website should be your hardest-working tool. It should generate leads, build trust, and reflect the quality of your business. But if key pages on your site aren’t doing their job, you’re leaving money on the table.
Here’s where to focus your attention:
Your Homepage
The homepage is your first impression — and you only get a few seconds to make it count.
Ask yourself:
- Does your homepage clearly say who you are and what you do?
- Is there a strong, clear call to action?
- Does it load quickly and look great on mobile devices?
If your homepage feels cluttered, outdated, or hard to navigate, potential customers will bounce before they even know what you offer.
Your About Page
The About page is more than just a bio — it’s one of the most visited pages on any website.
People want to know:
- Who are they doing business with?
- Why should they trust you?
This page should build trust by sharing your story, your mission, and (most importantly) why your clients choose you. And don’t forget to include a recent photo.
Your Services Page
Your Services page should make it crystal clear what you offer and how to take the next step.
Many businesses lose potential leads because their Services page is:
❌ Too vague
❌ Too cluttered
❌ Missing a clear call to action
Instead, aim for:
- Simple, clear descriptions of your services
- Pricing or “starting at” info (if applicable)
- A clear inquiry button or contact form
