Happy Friday First name / To You :)
Here is this week's Online Marketing Hack…
Make 2025 Your ‘This Is Us’ Year!
What does that mean? It means going against the grain, being different for a reason and not worrying about everyone else in your Industry.
Let me start by saying that you don't have to invent a difference, but 9/10 times we find differences in every company that we work with (that ironically they don't promote) and so they blend into their competitors. These companies can't see their USP, or overtime their USP just isn't unique anymore.
Flip the view and see it from your customers point of view, would you pick a company that looks like all the others or the one who stands out? Even if you don't pick them you'll be curious enough to check them out right? (which gives you a shot of a sale).
Businesses tend to sell the same products, offer the same services and therefore have to charge the same prices. By remembering why you set up the business and being proud of who you are, you'll re-ignite the passion and re-build the offer. You'll stop working with people that you really shouldn't be and start attracting those you should, plus (and I whisper this) hike up your prices too as people will pay for your uniqueness and of course what your actually worth.
So make a brew, and jot down all the key things that you want people to think about you and all those USP that only you can offer. It could be anything from the customers experience, the owner, the skills you have, right through to the industries you have had success with. Then look at your Online and see if your customers would easily see that too, if not start making the changes so they can :)
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