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it's time to MEET Lisa, 
THE NEW OWNER OF HBC
 
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First name / friend,,
 
Have you seen the news? Her Brand & Co. has been acquired! In case you're just getting up to speed, you can read all about our acquisition announcement here.
 
As promised, we are SO excited to introduce you to Lisa Tilt, Founder & CEO of Full Tilt, and the new owner of Her Brand & Co! We know you're probably itching to get to know her and better understand how we're moving forward with HBC, so we captured the highlights in a little get-to-know-you chat via the video below. 🥂
 
Get to know Lisa
 
Some quick highlights from the video:
  1. Jess & Lisa met at an Atlanta chamber event where they screamed at each other for over an hour (must watch to find out why) 😉
  2. Lisa has been running Full Tilt for 18 years, a marketing communications agency and has successfully navigated economic recessions and the pandemic without layoffs, while maintaining profitability each year.
  3. She has not sought institutional funding and has weathered many stages by being focused on customer relationships & long-term, sustainable growth.
  4. Jess has come on board with the acquisition and has been hired as the new Head of Full Tilt Learning (more details in the video!) 🤩
  5. Mari is embracing the idea of solopreneurship, a journey she’s never fully explored before, but feels ready to pursue now. This new chapter allows her to grow personally and professionally while staying aligned with her values—flexibility, adaptability, and a nomadic lifestyle.
 
A note Lisa
"Joining HBC and building upon its strong foundation felt like the perfect fit. I’m excited to expand our capacity as an agency with Full Tilt Learning, and help further grow HBC's vision to democratize access to marketing education. Together, we can have greater impact than ever before."
 
A new chapter begins.
 
So, what's next?
 
We need your help, and your feedback!
 
We have no shortage of ideas, and as we brainstorm, we could really use your help and your input! HBC has always believed in the power of customer feedback, and this time is no different. 
 
Please take just 3 minutes to answer this survey. Your responses will be critical in helping us understand how to best support you moving forward. 
 
 
We look forward to your feedback. ❤️
 
 
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xo,hbc
 

@herbrandandco

 
 
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