Hey First name / friend!

 

I know you signed up on this mailing list for insights related to growing your business, but central to current know-how is my background in PR.

 

For 7 years I worked as a fine arts publicist for venues large and small. (And sometimes tented). They brought in international artists - some with more momentum behind them than others.  

Because nothing is inherently newsworthy about a 50 year old musical being performed. Again. 

 

 

Maybe nothing is inherently newsworthy about another web designer making websites.

 

But, a self-taught web designer who took her background as a publicist, producer, and child actor and structured a successful self-employed business around those skills? That’s a story!

 

So, how does this translate to your business? Every business has a unique story, just waiting to be discovered.

 

Let's team up, and together we'll turn your business story into an 
unforgettable tale that gets everyone talking.

I know the dream is that someone from The New York Times will (somehow) find your product / class / system / story online, send you an email for an interview, and make you internationally famous and wealthy thereafter. However…'tis highly unlikely. 

 

Much more effective for driving up your recognition are these strategies below - all FREE, btw. No one else's product / class / system / story is inherently more worthy or interesting than yours! So blow the dust off your phone and get connecting!
 

1. Craft an Irresistible Story: Share your unique journey and the passion behind your business by developing a captivating story. (Keep it short at first, though! 250 words max) Media outlets love to feature stories that inspire, so don't be afraid to be get real! For example, if you started your business to solve a personal problem, share your experience and explain how your product or service can help others facing similar challenges.

 

2. Connect with Journalists: Reach out to reporters who cover your industry and build genuine relationships with them. Slide into their DMs on LinkedIn, Insta, and X only - FB tends to be more personal. Remember, they're always on the lookout for fresh stories and expert insights. And they can't call you if they don't know you! Be friendly, offer valuable information, and express your willingness to help. For instance, you could reach out with a personalized email complimenting a recent article they wrote and then offer yourself as a resource for future stories.

 

3. Newsjack Like a Pro: Keep an eye on current events and trends, then offer your expert opinion to journalists or on social media. This can feel intimidating, I know, but remember that you have insight no one else does. If you rail at the news for all being the same dribble, or for missing the heart of a story, here's your chance to right that wrong. For example, if a new study about productivity is making headlines, share your own take on the study, and explain how your business helps clients make the most of their time.

 

What Don't You Want To Do?

Some of us procrastinate getting things done because we like the adrenaline rush of an impending deadline. 

(Not me, of course. 🤐)

 

Unfortunately, many business owners simply don't get done the things that take too long, they are inexperienced at, 

 

Give yourself the opportunity to reach new goals in 2025 by offloading the things you aren't getting to now.

 

* Ghost writing your newsletters

* Regular SEO-optimized blog posts

* New product development

* Lead magnet design

* Strategic accountability check-ins

* Seeking out partnerships and sponsorships

 

Give yourself the freedom to focus on the things you want to focus on and I'll help you offload the rest.