Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. No fluff. All business. 

 

Let's do this. 

 

If You Do One Thing This Week:

📲 Do not be shy. 

Remember, just as new families are applying to your school, your own families may be doing the same and looking elsewhere. Some other admission professional down the street is processing their application right now.

 

What do you do when you hear a family is thinking of leaving? PICK UP THE PHONE AND CALL THEM.

✔️ Show them love. Show them they matter.

✔️ Ask them what factors are at play in how they are thinking about school next year.

✔️ Can you help address their issues?  If so:

✔️ Help them see how your school is the right school for them.

 

This is not the time to give them space. Channel your inner fighting spirit and call them with clarity and confidence.

 

Let me know what happens. 

2 Tips to DO MORE:

👏🏼 Engage your teachers. 

If you're looking to widen your footprint to get your school name out in the community, ask teachers to post about your school on their social media and community listserves. They have networks that you want to reach! To get started, you can:

✔️ Send them an email with language ready to go for them to copy and paste;

✔️ Visit a staff meeting and remind them how they are part of the admission process;

✔️ Visit their individual offices or classrooms to connect with them.

 

Don't let Admission be an island. Connect with faculty and staff, and help them toss around love for the school like confetti. 

 

🗓️ Synchronize your calendars

Be sure to send financial aid decisions at the same time as your decision letters. You cannot ask families to commit to your school without information about their financial commitment. Ideally, send the letters together. If you can't do that, send them within a few days of each other. Anything longer than that, you're losing a window for them to commit to you, and not to another school (who has already sent their financial aid decision.)

 

Be sure to meet with your business office early and often to coordinate how to get everything done. Create a list of the components of the process and map out a timeline. Stick to it.  You got this. 

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JOIN THE HUB

If you like this quick-tips newsletter, join The Hub to keep the conversation going.

 

The Hub is an online group with exclusive content and monthly calls designed for enrollment and marketing professionals.

 

“I am so happy I joined this group. I can't get this kind of resource anywhere else.”  - Happy Hub Member

 

🗓️UPCOMING EVENT 

 

This is one of my favorite gatherings. It is a conference designed especially for small schools and their unique needs. This is not a one-size-fits-all program. The lineup of speakers was just announced and it is going to be full of practical, helpful tips for schools.

 

I will be presenting on Building a Burnout Free Team. Join me there. You'll be happy you did. 

Feeling overwhelmed by trying to keep up with showcasing your school on social media? This high-quality podcast episode highlights how simplicity and consistency can drive big results. It's worth the listen. 

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,