Last week, we talked about how optimizing your social share images can increase clicks and bring more visitors to your website. But getting clicks is just the beginning. The real question is: What happens after visitors land on your site?

 

This week, I’m shifting the focus to one of the most important (and often overlooked) pieces of your website: your landing pages.

 

Your landing page is one of the most powerful tools for turning visitors into customers—but only if it’s built to convert. 

 

 

Yet, the truth is, most landing pages underperform. Why?

It often comes down to key elements being overlooked—like a clear goal, an attention-grabbing headline, or trust-building elements.

 

If your landing pages aren’t converting as they should, it might be because of one key issue: lack of focus.

 

But don't stress! I’ve put together this post on creating high-converting landing pages, packed with actionable tips to help you get started.

 

But here’s the thing: landing pages are just one piece of the puzzle. Even the best page can fail if you don’t address the deeper reasons why people don’t convert.

 

That’s why I’m kicking off a new e-mail series: "The Top 10 Reasons Why People Don’t Convert."

In this series, you’ll learn:

Stay tuned—next week's email will dive into the #1 reason people don’t convert (and how to fix it fast).

 

Quick Action Step for This Week:
 

Before we dive deeper into the reasons why people don’t convert, I want you to take a few minutes to review your landing pages and ask yourself these questions:

Ask yourself:

If you’re not sure, start by simplifying. Narrow your focus to one goal and ensure every element of the page supports it.

 

Let’s make your website work harder for you, one step at a time.

 

Until next week,
CJ

P.S. If you are serious about improving your site's performance and want hands-on support on creating engaging landing pages, let Ivingo Creative handle it for you! We offer monthly website optimization retainers! They are designed to take the guesswork out of creating a site that works as hard as you do.

No matter how you got here, thank you. Thank you for supporting Ivingo Creative with your readership, clicks, engagement, and feedback. Whether it’s every day, once a week, once a month – it means a lot.  I work so hard on this corner of the internet I’ve created. 

 

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