I outlined my next launch’s emails in 30 mins. You can do it too — lemme show ya:
First, nail down the dates for each launch phase and how regularly you’re sending out your emails.
Then you can total ‘em up.
- Waitlist building: 9 emails
- Waitlist launch: 7 emails
- Public launch: 14 emails
BOOM. 30 emails.
So I need to come up with 30 email ideas.
This part’s hella important so listen up:
Don’t try to make them strategic.
Just dump content ideas until your numbered list hits 30.
But before you do that, decide WHERE to pull these ideas. I pasted this checklist at the top of my page, going through one at a time.
→ Sales page
→ Launch retros
→ Testimonials / feedback forms
→ Messaging cheatsheet
→ Up Emelie’s ass
I opened my Stand Up Copy sales page and told myself I could eeeeeasily get 1 email idea per section.
The idea is to get momentum and rattle off conversations points. My list started:
- Why sales copy takes so long…
- Copy systems vs frameworks & methods…
- All the shit you have to do pre-launch…
- Easy to talk about your offer IRL vs writing about it…
- Getting out of your head = self-trust = you are your best copywriter…
Next, I looked at our launch retros. Onboarding forms. Feedback forms. Cheatsheet. My butt.
By the end of it, I had 30 items… in a super random order.
(This next part contains AI. Only folks who value their time shall proceed.)
I didn’t want to manually migrate topics around to different launch phases, so I asked ChatGPT to do it do me!
“I have a list of emails I need to reorganize based on relevance of the timing with my launching schedule. I'm launching Stand Up Copy soon. I have:
- Waitlist building: 9 emails
- Waitlist launch: 7 emails
- Public launch: 14 emails
- Total: 30 emails
I have a list of 30 — order them in any sorta way per ‘phase’ of the launch and do NOT change my email ideas.”
Then, ChatGPT set a “goal” for each phase of the launch and sorted them for me!
