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I guess you really do, do things around the house 👀
 
That’s what I found myself saying to my husband on Day 3 of him gone for a work trip.
 
Stg this wasn’t an insult.
 
It was more like a wtf epiphany because, y’all, I was DROWNINNNGGGG!
 
When he’s home, we split everything — dogs, house chores, cooking…all of it.
 
Thank the lordt lol
 
But with him gone, everything suddenly fell on lil ‘ol me. I mean, who else was gonna feed the dogs or wash those dishes I was already ignoring?
 
And listen, I was raised to be self-sufficient and could absolutely hold down the fort on my own.
 
This wasn’t his first work trip
 
But damn, I high-key missed all the little things he does every day without thinking. The kind of stuff you don’t notice until…POOF, it’s gone.
 
Like I said to him, 
 
“I’m not, not appreciative — I just didn’t realize how much you actually do…
 
every 
 
single 
 
day
 
It’s wild how the absence of something—someone—can make you notice all the little ways they were silently making your life easier.
 
You don’t think about it when it’s working.
 
When it’s seamless.
 
But the moment it’s gone?
 
Chaos.
 
Disruption.
 
Dogs staring at you like, “So, dinner or nah?”
 
And that, First name / guapa, is how UX (user experience) on your website works, too.
 
A good website—like a good partner—does the little things behind the scenes to make life easier for everyone.
 
It keeps the flow smooth, guides people exactly where they need to go, and eliminates the guesswork without anyone even realizing it.
 
But the second something’s missing or isn’t working—like a layout that leaves your audience confused or frustrated?
 
Girl, bye ✌🏽
 
Your website should feel effortless for visitors. Think of it like walking into Target: everything’s exactly where you expect it to be—no aimless wandering, no second-guessing where to find the good stuff.
 
Now, take your subscribe page. If it’s clunky, hard to find, or feels like assembling IKEA furniture without instructions, people aren’t signing up.
 
And if they’re not signing up, they’re not becoming clients.
 
my two cents fOr the week
 
Make Subscribing Effortless (Like It Should Be)
 
Your subscribe page is the gateway to your email list. It’s gotta be clean, inviting, and easy AF. No one has time for a clunky process or instructions like “scroll down to find the form.”
 
Pls!
 
Here’s how to get it right:
 
1. Keep It Clean
Less is more. Your subscribe page should have one focus—getting visitors to sign up. Skip the fluff, skip the distractions.
2. Give Them a Reason
Tell them why subscribing is worth it. Are you sharing weekly tips, exclusive resources, or sneak peeks? Make it crystal clear what’s in it for them.
3. Headline That Pops
A strong headline grabs attention. Think “Free Website Secrets Straight to Your Inbox” versus “Subscribe to My Newsletter.” (Which one are you clicking? Exactly.)
4. Short and Sweet Forms
Only ask for the essentials—first name, email, done. Keep it simple.
Bonus tip: Add an IG handle box for that extra relationship boost. (They’ll feel seen, and you’ll love it too.)
 
Aaaaaand for my A+ gals:
  • Add visuals to make the page more engaging (like a mockup of your freebie or a fun on-brand graphic).
  • Use a confirmation or thank-you page to keep the good vibes rolling.
Bad UX vs. Good UX:
 
If you’re sending visitors on a scavenger hunt to find your form?
 
That’s bad UX.
 
If they land on your subscribe page and instantly know what to do?
 
Chef’s kiss.
 
Your website is your digital wingwoman. It should be doing the heavy lifting—guiding visitors exactly where they need to go and helping you lock in those dream clients.
 
If you’re ready to create a site that works as hard as you do, let’s chat. Whether it’s tweaking a template or building something custom, I’ve got you.
 
 
 
The Guapa Edit
🎧 Listening: Tu Con El by Rauw Alejandro
🌮 Snacking: Leftover croissants from our family vacay
💭 Dreaming about: My next vacation…Mexico??
🤪 Laughing at: Rory, my beagle, for eating my husband's torta
📺 Watching: A show or movie that’s caught your eye
🏆 Wins: Created a new freebie! Stay tuned 🤫
🥂 Celebrating: A successful family getaway to Yosemite
 
With all the good vibes,
Joyce Aguilera
 
Thanks for reading the 
Cali girl chronicles newsletter!
East Side
Long Beach, CA 90802, United States
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