Hello hello First name / camper!  

 

 

Last week, we celebrated the big step of placing our first full order - a key milestone. 

 

Now, as the snow gently falls, let’s take a moment to pause, reflect, and realign. 

 

This week, it’s all about finding your true north and ensuring your product ideas align with your brand’s story and vision.  

 

 

Choosing the right product is like navigating a snowy trail: you need a clear sense of direction. 

 

When I started my product-based business, I followed what brought me joy: washi tape. It wasn’t the most obvious choice, but it lit up my creativity and gave me the courage to dive into product development.  

 

Over time, I refined my process. Nowadays, every idea I pursue is guided by my brand’s story. For my oven mitts and pot holders, the decision felt natural:  

Here’s my step-by-step guide to finding your product "true north":  

 

1. Follow Your Brand Story: Does the product fit your niche and align with your values?

 

2. Research the Market: What do your audience and competitors love? Study trends and opportunities. 

 

3. Evaluate Your Artwork: Can existing designs work, or will you create something new?  

 

4. Test Feasibility: Can the product be manufactured at a price that fits your financial goals?  

 

Reflecting on these steps helps you ensure that the products you create are intentional, meaningful, and true to your vision.  

 

Fun Camp Activity: Your Winter Product Compass  🧭 

 

Bundle up and think about your product journey. What’s one item that feels like your “true north”? Is it something that sparks your creativity or aligns with your brand’s story?  

 

Now, join this week’s scavenger hunt!  

 

1. Visit the blog post about choosing the right products.  

 

2. Submit your answer to this week’s question:  If the sky’s the limit, what product would you create, and why?  

 

 

3 winners will receive a FREE seat, valued at $497.00, in the next Manufacture: Awesome group launching in April! 

 

Winners will be announced during our live webinar, so register here to secure your spot.  

 

 

One of my favorite product journeys involved tea towels. Their colors, patterns, and functionality perfectly matched my brand’s story and quickly became a hit with my customers. That experience showed me how powerful it is to stay true to your brand while exploring creative opportunities.  

 

I'm following the same approach for oven mitts and pot holders, letting my brand’s story and customers’ needs guide the way.  

 

Next Week: We’ll wrap up our Winter Camp adventure with exciting next steps and a roadmap for the future of your product journey.  🗾

 

Until then, stay cozy, inspired, and follow your true north!  

 

P.S. The scavenger hunt winners will be announced during our live webinar. Register now to see if you’ve won and learn more time-tested sourcing tips!