8 secrets to an openable subject line

Hi First name / friend,

You're reading The Weekly Wink: the newsletter that helps you become a better writer, one sassy tip at a time.

Are you sick of learning about email subject lines yet?

I hope not, because I have one more tip to share about them. Or rather eight…

Last week, I said you shouldn't push the ~~envelope~~ email subject line too far.

This week, I'll tell you what you should do if you want more people to open — and read — your emails.

There are several different factors that influence your email open rate, including…

Your email deliverability rate (which also depends on several factors, which I won't get into here)
Your email sender name (are you sending from “Quotable Copy,” “Sarah at Quotable Copy,” or “Sarah Klongerbo”?)*
Your email list size (typically, the smaller your audience, the higher your open rate)
Your email sending frequency (typically, the less often you send, the higher your open rate)
Your brand reputation (typically, the more people like you, the higher your open rate)

…But the #1 factor influencing your open rate is still your subject line.

If it's interesting, people will open.

If it's boring, they won't.

*Now I'm curious… which email sender name do YOU prefer for The Weekly Wink? Vote below! 👇

Who should send our emails?

Okay, now that we've gotten that out of the way —

What's the secret to writing a subject line that gets people to open your email — and stick around for more?

I've got eight secrets, actually…

There are other ways to arouse your readers' curiosity. These are just eight.

And I won't guarantee they'll all work, all the time.

Ultimately, the key is to pair intrigue with authenticity.

Yes, your subject line should stand out — but it should also do its job description: describe the email contents.

Do that, and you'll keep your email subscribers (and your email stats) happy.

Bottom line: Try these eight tips to write supremely openable subject lines.

With a wink,

Sarah 😘

315 North Main Avenue, Suite 301
Sioux Falls, SD 57104, United States

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