Hey First name / friends!
Trend forecasting is a key part of surface design, and today, I want to share practical ways to incorporate trends into your portfolio.
The results have been amazing, and in honor of Valentine's week, I wanted to showcase two Valentine’s-themed collections that seamlessly blend current trends with an evergreen holiday.
Combining trending artwork with timeless themes like Valentine’s Day increases its licensing potential giving it both short-term appeal and long-term value. A balanced portfolio includes both hot trends, which can sell well while they’re popular, and evergreen themes, which remain relevant for years to come. These students did such a great job of blending the two and I'm so excited to share their collections with you!