Dear First name / creative,
I've been seeing a lot of commentary on artificial intelligence as of late: what it can do, where it's headed, and what this means for creative work as we know it. Like any emergent technology, this wave of change can bring with it an undercurrent of fear and uncertainty. Will it soon take the place of web designers in the industry?
As someone who often weaves contrasting concepts and mediums—art and science, physical and digital, vintage and modern—I can't help but see AI as an extension of my craft, not my competition.
There is ample opportunity here to explore how AI can streamline your studio's workflow without encroaching on your creative control. Perhaps AI could assist you in brainstorming ideas, proofreading text, or touching up photos. Think of all the tasks that are simple yet tedious enough to take you away from the work you do best: design and strategy.
This suite of tools are still relatively new to the mainstream, so naturally you may have a lot of questions regarding its usage or legal implications. How do we talk about AI usage with our clients? What would its integration look like in our drafted project agreements? Need we mention it at all?
In my experience, I learned that it's always best to be transparent with your clients, right from the project proposal. With this in mind I approached my Intellectual Property Lawyer, Ivy of Canary and Hedge, for her advice in navigating the ever-evolving nature of artificial intelligence. You can read more on how I incorporate AI tools in my design studio below:
