Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. No fluff. All business. 

 

Let's do this. 

If You Do One Thing This Week:

💌 1. Reach out and touch someone 

When you send our your decisions, call the families that you really want to enroll. Tell them something specifically delicious about their child and how they will enhance the student body.

 

Choose 3 per day and call them. Yes, these calls make a difference.  

 

2 Tips to DO MORE:

🦸🏼 2. Be specific about parent ambassador asks.  

Current parents want to help out. Use them! But remember, not all parent ambassadors are created equal. Some are super encouraging on the phone; others will post on social media; others will stake out prospective student houses and tell you more than you need to know. 

 

Here's what to do: 

✔️ Make a list of wish list tasks (e.g. calls, social media posts, Starbucks visits); 

✔️ Make a list of parents who have offered to help with recruitment; 

✔️ Pair up the best ambassador for each task. 

 

Taking 10 minutes to do this will yield higher quality results.  

️

🎯 3. Get specific with your events

Are you holding information sessions by community or interest group? If you're not yet, get started. This approach allows you to tailor your message for different groups (or market segments).

 

There is a big difference between:  

 

Join us for an information session

 

And

 

Come join our team! Information session for student athletes!

Launch into High School with us! Join our STEM session this weekend!

 

If you're recruiting from a large geographic area or low on funds, use technology to help you. Virtual information sessions are incredibly powerful.

 

Call me if you need help planning one.

 

📣Vendor friends! Each issue of Beyond the Tour reaches professionals in more than 300 schools and other institutions. With feedback like “I am obsessed with your newsletter and comb it through every week,” don't miss out on the chance to get in front of schools eager to get better at what they do. 

JOIN THE HUB

 

 

 

 

🗓️UPCOMING EVENT 

 

 

 

Spring brings change—staff turnover, new hires, shifting team dynamics. Whether you’re bringing on new people or revitalizing your existing team, making sure the right people are in the right roles can transform how you work together. Join us for a FREE workshop that will help you lead your team with confidence using a framework that aligns strengths, reduces friction, and maximizes productivity.

If I've said it once, I've said it 1,000 times. Keep the work at the center. This week, Jason Feifer shares a fresh way to look at what's really happening when someone rejects your idea. If you're a manager reading this, consider using this framing when saying “No” to your subordinates. These insights on clear decision-making can boost buy-in. Check out the article and let me know what you think. 

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,

 

Check out previous issues of Beyond the Tour here.