And I won't lie, @illustranged's post about made me whip open my Flodesk account and send out a blast telling you the email series is off!!! Because who am I to be telling everyone to get their shit together when the world feels heavy and my daily NYT notification sends me spiraling before I've even had my first coffee???
Oh, you're feeling it too???
Yeah, I had a hunch. So now I know we need to talk about it.
A couple weeks ago, I posted on Instagram stories about how we're all feeling about showing up on platforms owned by actual villains. It cracked open some conversations about the struggle between needing visibility for our work and wondering if we're feeding the monster.
And here's the only rationalization I keep coming back to:
In the world we're living in, we desperately need what you create. 🖤
Maybe you're photographer capturing fleeting moments of joy, which we could all use could use more of right now.
Or perhaps a client experience architect helping neurodivergent folks navigate work in a system that wasn't built for them.
Whether you're a social media manager helping small businesses stay alive so real humans can feed their families.
Or a remote island hotel offering people the escape they need to remember that so much beauty exists in cultures and lifestyles outside of our own.
We don't just want more of this. We're STARVING for it.
And finding your voice—your real, makes me wanna shout my ideas from the rooftops voice—matters now more than ever.
Honestly, writing an email series about getting my shit together felt embarrassingly trivial there for a second. Until I realized that maybe it's exactly what we need.
Because when the world feels like it's going to hell, maybe the most rebellious thing we can do is to keep showing up. To keep getting our shit together anyway.
So here's the marketing advice that I almost felt like didn't matter (but it does):
JUST KEEP CREATING. 🌀
Get to the core of your message. Find purpose in it. Gain confidence in it. And then throw out there so the people who need to see it can.
But for the love of the marketing gods, don't you dare close this email thinking, “alright Kait said to CREATE!” so you go off, post a carousel on IG, obsessively refresh worrying about likes and the algorithm.
I will haunt you in your sleep if you do that, First name / friend.
What if "just keep creating" actually means something like…
→ finding more paths of least resistance in your marketing?
→ brainstorming content by whether you'd want to read/watch/consume it yourself instead of what might get the most engagement?
→ choosing spaces to show up that feel natural rather than forced?
→ giving yourself permission to create absolute garbage on the path to something good?
I mean, come on.
Imagine how creating could feel if we let ourselves just have freakin' fun with experimentation, get things hilariously wrong sometimes, and keep going because—plot twist—we actually enjoy the process when we're not suffocating it with expectations we've set for ourselves.
That's the kind of Getting My Shit Together I'm interested in.
And that way, if the world's going to hell, at least we're going down saying what we need to say in a way that feels GOOD (and never worrying about something as silly as whether an algorithm or random people on the internet like us or not).
