Happy Friday First name / To You :)
Here is this week's Online Marketing Hack…
Re-think why you use your Socials!
What does that mean?
Experience has shown us that most businesses run their socials accounts to have a queue of people lining up to do business with them after just a few posts! Reality is that rarely happens, it takes a real commitment and consistency to start to see results (something that lots of businesses struggle with).
Then there's the secondary results, how many likes, reach and impressions? how many clicks? and of course my favourite has the post gone viral!
Most businesses know these metrics but… few do anything to test and measure the success.
The only way you will be at peace with your socials is if you set the purpose before you send them. You should be looking to improve the metrics that matter to you, a restart on why you use them if you like. You can have millions of followers if that's your thing, you can have a bigger reach, more clickable content, you can be an influencer the choice really is yours. If nothing more everyone who wants to know more about you and your business WILL check you out on socials so if nothing more keep things branded and updated.
So make a list and work each metric one at a time, start with posting on a regular basis, then tweak and improve as you go. Don't give up, we have yet to find a business that Socials don't work for, but we have seen plenty that are using them wrong!
