Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. No fluff. All business. 

 

Let's do this. 

If You Do One Thing This Week:

🛒 1. Give families a good sale. 

Planning your acceptance swag bags? Include a coupon to your school merch store. Make it easy for prospective students to get excited about wearing school apparel, and it doesn't hurt for them to be out there as walking ads for the school. 

 

If you've already sent out your welcome gifts, you can send the coupon as a follow-up touchpoint. 

 

And if you're not yet sending out welcome gifts, let's change that. A little bit of hospitality goes a long way. 

2 Tips to DO MORE:

🗣️ 2. Keep your colleagues informed  

As enrollment contracts start to come in, let the faculty and staff know. It will build excitement interally which will expand externally. They are on the front lines, and letting them know about next year's enrollment is good for everyone.  

 

How to do this: Include an Admission blurb in in the weekly faculty bulletin. Sprinkle in some Admission pixie dust each week to build excitement around next year's students. 

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📋 3. Get real talking points. 

If you have had families transfer from another school to your school, ask them "What would you tell families about our school that you couldn't get from our website." Write that down. Use that language in your talking points with families and in your marketing.

 

Enroll Media Group is a digital marketing agency for schools. We help independent schools and summer camps drive enrollment growth through an improved paid and organic digital marketing presence. From SEO and Google Analytics dashboards, to Social Media and Search ads, EMG partners with 100+ independent schools around the world. We are currently taking on new partnerships for July 2025.

🗓️UPCOMING EVENT 

 

 

This five-part master class with Miriam + Laurie is your ticket to creating a dynamic enrollment and marketing plan. You will walk away with strategies and step by step plans to fill your halls with your ideal student body. Yes, it is possible. 

 

I can't stop thinking about this podcast. In it, Keith Ferrazzi shares the simple but powerful shifts all teams can make to elevate performance.

 

Right after I listened, I bought Ferrazzi's book, Never Lead Alone: 10 Shifts from Leadership to Teamship.  I'll share more after I read it. 

 

Listen and let me know what you think. 

 

If this newsletter resonates with you, here are three more ways I can help:

I’m a teacher at heart, and love helping people get better at what they do.

 

Let's get started,

 

Check out previous issues of Beyond the Tour here.