I’m a basic bitch when it comes to coffee, and I know the die-hard coffee drinkers hate to see me coming.

 

I have a Nespresso at home, the fancy frother, all the works.

 

But you know what hits every time?

 

 

Think whatever you want, but this combo never lets me down.

 

Not to mention, thanks to mastering my coffee at home, I did, in fact, “save $5 every day on making coffee at home.” I now have a mini coffee shop in my very own kitchen with an unnecessary amount of flavors.

 

I was today years old when I found out that ordering a tall, grande, or venti at Starbucks doesn’t actually mean stronger coffee — just more milk.

 

Ex-squeeze me?!

 

No wonder my drinks were always hit or miss. I’ve been out here thinking I was getting more caffeine when really, I was just tweaking the milk-to-espresso ratio without realizing it.

 

Some drinks slap in a venti, buuuuuuut not ALL of them do.

 

The balance matters. The flavor matters. Just because something is bigger doesn’t mean it’s better.

 

And once I realized that, I started paying attention to why some drinks just didn’t hit the same. It wasn’t just about size — it was about how everything worked together.

 

And that’s when it clicked.

 

Size DOES matter.

 

The same way a drink can look good on the menu but taste off when you actually try it…a brand can look great on the outside but still leave people unimpressed, unsure, or moving on to the next option.

 

Because being seen isn’t the same as being chosen.

When people talk about “branding,” they usually instantly picture logos, colors, and the look of a business.

 

But if you’ve ever come across 100 other beautifully designed websites and kept scrolling, still looking for more options, that’s where brand positioning comes in.

 

Brand positioning is how you stand out and stick in people’s minds in a crowded industry. It’s what makes someone stop searching and say, “This is exactly who I need.”

 

Brand identity is what catches attention. Brand positioning is what makes someone say, “Oh, I NEED to work with them.”

 

Brand identity is the visual and emotional side of your brand—the things we can see, hear, and recognize instantly. It includes:

 

✔ Visuals – Your logo, fonts, colors, and photography style

✔ Brand voice – The tone and personality in your messaging

✔ Overall vibe – The feeling people get when they interact with you

 

Think of brand identity like your outfit and energy when you walk into a room—it sets the tone before you even speak.

 

 

Brand positioning is how you stand out and stay memorable in a crowded industry. It’s what makes someone think, “This is exactly who I need.” It answers:

 

This isn’t about being better—it’s about being the right fit for your audience.

 

 

💡 Let’s say you’re shopping for a business coach.

 

 

You land on a website that looks clean, modern, and well-designed.

Their messaging is nothing new. You’ve already seen it five times today. “I help ambitious entrepreneurs grow their business.”

 

Cool…but how? So does susy. Who do they specialize in? What makes them the right fit for you?

 

It’s unclear—so you move on.

 

 

You land on another coach’s page.

 

Their brand identity is solid—consistent colors, high-quality visuals—and their positioning is Sharp. As. Hell.

 

This coach focuses specifically on first-gen entrepreneurs who are done with undercharging and want to hit their first $10K months without the burnout. 

 

Their messaging speaks directly to that struggle, showing them a clear path forward.

 

Suddenly, you feel seen.

If you’re feeling a little ehhh about how clear your positioning is, here’s where to start:

 

✅ Get specific about your audience.

 

Who do you serve? What do they struggle with? What do they actually want?

 

➡ Example: Instead of “I help service providers grow,” say “I help virtual assistants book higher-paying clients with a premium brand presence.”

 

✅ Figure out what makes you different.

 

What’s your hot take on your industry? What’s the thing you believe that makes people say, “Finally, someone who gets it”?

 

➡ Example: “A website alone doesn’t make you money—it’s the clarity in your messaging that does.”

 

✅ Make sure your messaging reflects that difference.

 

Your website, social media, and offers should make it crystal clear what you do, who you help, and why it matters.

 

➡ Example: Your social bio, homepage, and content should all repeat the same core positioning—because consistency builds trust.

 

✅ Repeat. Repeat. Repeat.

 

People need to hear things multiple times before it sticks. It’s not redundant—it’s reinforcement.

 

 

You don’t just need to look the part—you need to own your space in a way that makes the right clients feel locked in, seen, and ready to say YES.

 

Here’s to making the right people stop, pay attention, and stick around to give you the shmoney.

🎧 Listening: 6 De Copas Podcast

🌮 Snacking: Famous Amous 🍪

📺 Watching: Rolling Point (9/10 only cuz I wish there was more)

👩🏽‍🏫 Spanish Word of the Week: Detonante / Trigger

🛠️ Trying out: Toby tab management Chrome extension

⏲️ Procrastinating on: Doing my taxes GROSSS