Where I Get my inspiration
Craft and Code | Mar 10, 2025 

Dear First name / creative,
 
My mind has always been drawn to movement ever since I can remember.
 
Nothing mesmerized me as a child quite like ballerinas—the way they rise to the tips of their toes, chin lifted high, arms arched above their twisted topknot. The gauzy layers of their skirts unfurl like petals as they spin in circles across the stage. Like hibiscus flowers my mother plucks from her garden to tuck behind the shell of my ear.
 
So strong was my desire to bloom as a ballerina that she saved every coin to afford my first pair of ribboned flats for ballet class. I didn't know if I was going to be any good. But I did want to give it my all.
 
More artistic pursuits called out to me. Speech, since I had much to say beneath my quiet façade. Singing, though my ten-year-old self could not carry a tune. Painting, papercutting, and leather crafting, as I loved to run my fingers through interesting textures. I was simply following the rhythm of my own curiosity.
 
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1.1 A snapshot of my inspiration board for a massive project I'm working on for Squarespace Designers. Learn more here →

Perhaps it was no surprise that when life came to a standstill—stuck as I was in the restrictive and repetitive grooves of corporate work—my mind turned to calligraphy. All it took was a ring-bound notebook, some nibs, and an inkwell newly purchased to honor the art of letting letters dance, no matter how awkward at first.
 
Then I pick up a round paintbrush, dipping my toes in watercolor until all my interests blend into one another. I find delight in moving my hand freely and fluidly so my ideas can float onto the ivory page. Hues wash over until they leave faint impressions of familiar flowers and fabric.
 
Only somewhere along the way do I realize that these layers of artistry in me can inspire monograms and websites. Further down still, I realize I could impart them to others by teaching what I know.
 
Was it all a waste of time? I'd like to think otherwise. Each pursuit can be connected to my craft in one way or another. Whenever I need novelty for my next project, I could always look back to my montage of memories to fill my creative well. It turns my work into a collage of all my past movements. But I guess that's what sets my signature process apart.
 
So if you ever find your feet planted where you stand, terrified of trying anything new, just envision my younger self who aspired to be a ballerina. Little did she know that her curiosity would open up opportunities beyond her wildest imagination. In fact, she didn't know much at all. But she was determined to tie the ribbons of her ballet flats anyway—and reach for her dreams in tippy toes.
 
Here's to finding a creative endeavor that moves you.

Here's to finding a creative endeavor that moves you.

You're invited to my free workshop
The Secrets to High-End Squarespace Websites
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I'm sure that you also have personal stories you hold dear, which is why I'd like to hear from you. On March 24, Monday, at 1PM EST, we're exploring how your personal interests and curiosities could inform your creative work. 
 
I'll be hosting a workshop with insights on infusing your signature style into expert-level web design and development. Almost 800 participants have already signed up—will I be seeing you among them?
From my studio to yours,
Rache
 
 
1309 Coffeen Avenue, Ste 1200
Sheridan, WY 82801, United States