Whether you asked for it or not First name / friend, you're now my accountability buddy. 

 

I thiiiiiink you're okay with that because, ya know, you subscribed to this email series. But with it comes ONE responsibility: you have to get your shit together, too. 

 

And today, we're getting REAL honest about what's working and what isn't when it comes to our offers. 

 

Let me set the scene for you real quick ↴ 

 

I had just emerged from my year and a half marketing hiatus, feeling READY to launch something new to my people and prove to them I was still at the top of my game. So I put my Copy Audit offer out there. And then…

 

NO ONE BOUGHT IT. 

 

Ouch. Ego was bruised, I won't lie. BUT then I remember who the heck I am and realized I had all of the tools I needed to fix it. The problem? I needed data. I needed feedback. And with no one biting at my beta round, I did what every business coach out there tells you not to do. 

 

I gave that shit away for FREE. 

 

Don't come for me, though. I'm NOT telling you that you have to do the same. But I will say that if something isn't selling, you've got to get uncomfortably creative about understanding why. 

 

Not just the biz bestie, “hey will you look this over?” feedback. But somehow, someway rounding up a group of the people who ACTUALLY need your offer and asking them the right questions to find out where you're missing the mark. 

 

So what do you say, let's just get to the good stuff, yeah? 

 

 

But move through them the right way, and they'll be the oh shit I am on to something here moments you need to bring it back from the dead. 

 

 

 

If there is ONE THING I will preeeaaachhhh to the skies about, it's testimonial and feedback mining. Your positioning, messaging, copy, AND marketing will become exponentially better when you start collecting, analyzing, and applying the REAL words your clients are using to describe working with you. 

Here are the exact questions I asked to improve my offer (and why you should swipe them for yourself): 

 

1. What made you want this audit in the first place?" 
(Reveals the ACTUAL struggled that drove interest, not what you assumed)
 

2. "What was the most helpful part of the audit for you?" 
(Shows what people value most, which is sometimes NOT what you think)

 

3. "Did the audit address your specific goals? Was there anything you felt was missing or that would have made the experience more valuable?" 
(Identifies gaps and improvement opportunities you'd never think up yourself)

 

4."How did you feel about the video walkthrough? the working document?" 
(Understanding the value attached to each component of your deliverables)

 

5. "What was your overall transformation after the audit?" 
(Gets at the real results people care about, !!!!IN THEIR OWN WORDS!!!!!)

 

And WOWZA, were their answers a big slap in the face that sent me straight into…
 

 

After taking a good hard look at the feedback, and trust me when I say this, your brain will start to BUZZ with pinpointing, connecting the dots, seeing the gaps. Best of all, you'll start to realize it probably wasn't your offer all along, but rather how you were approaching it (and then how you can FIX it). 
 

I built my Copy Audit for "outdated, dusty websites" when my people were actually creating brand new websites and launching fresh offers.

 

Translation for your business: Are you solving problems your audience has told you they have, or ones you've assumed they have? Talk to your people about what they're actively working on right now—not what you think they should be fixing.

 

I positioned my offer for beginners when my actual audience was established creators several years into their business. They were experts, just not at copy. 

 

Translation for your business: When was the last time you reassessed where your audience is in their journey? The problems they had when you first started working with them (or for a different service) might be completely different from what they're facing now.
 

Before I got the feedback, I hadn't even considered the sales psychology principles and copywriting education as a value point for this offer.

 

Translation for your business: What unique element of your process are you treating as "just part of how you work" that could actually be a big selling point? Sometimes your best differentiator is something you do naturally and don't even think to highlight. So you gotta ASK!
 

The "Working Document" with swipeable copy and the video were the only two portions highly praised (not “the audit report” which I *thought* my offer needed).

 

Translation for your business: Are you highlighting the elements YOUR CLIENTS find most valuable, or the ones YOU think are most impressive? Ask past clients which specific part of working with you made the biggest difference.
 

The biggest fear wasn't whether my advice would be good—it was whether they'd still feel stuck after paying me. I was selling the quality of my feedback when I should have been selling the END RESULT which was feeling unstuck.
 

Translation for your business: What hidden objections might be preventing people from buying? Often the barrier isn't price or value (even when you think it is lol). GO DEEPER! How are you addressing the "what then?" question that potential clients are silently mulling over before they can pull the trigger?

 

Around this point is when we start to feel that FIRE return to our offer because we're having breakthroughs right and left, which is a GREAT sign you're ready to move on to…

 

 

Turns out that if 1) don't actually understand your people and 2) your messaging is fundamentally broken that 3) your sales copy will 100% NOT BE A SLAY. No matter how many hours you spent tweaking it. Regardless of whatever cutie formatting or clever wordplay you cooked up. 

 

And that, First name / friend, is how I ended up right here. 

 

To my current phase of GMST. The sales page rewrite. Wanna peep the behind-the-scenes of how I am putting these reality checks to good use? I'm breaking down my thought process, strategy, and copy changes in the video below. Come hang & learn something new 🥳

 

 

No, seriously. I WANNA KNOW! 
 

I want to know the offer that's driving you CRAZY. Are you trying to launch something new? Reviving an offer that's bit the dust? Struggling with messaging that isn't quite right? No judgement (obviously LOL this is a Getting My Shit Together newsletter after all) or sales pitching! Pinky promise. 

 

Since you've been putting in excellent work as my accountability buddy, maybe I can help point you toward some needed reality checks in return! 

 

 Your turn. Done with the yapping, now I'm listening. 👂