Yes, I took two kids under three to Walt Disney World.
(Actually, we took six kids under eleven to Disney World, if you count my brother's family. Yes, this is the same brother who regularly disparages my Weekly Winks, who may or may not have sent me a cease and desist letter after I publicly called him out on it, and who may or may not be awaiting my retaliation. Siblings, you know?)
Anyway, I'll spare you the details of our trip to Disney. (Although the video of my toddler meeting Mickey IS the cutest thing you could ever imagine.)
Because love it or hate it, Disney is a master of marketing.
I was reminded of this after buying my family's tickets to the park a few weeks ago. (Pro tip: kids under three are free!)
From the post-purchase email sequence to the interactive mobile app to literally every detail at the park itself, Disney World makes the entire experience feel magical.
Which, I'm sure, is why it has some of the most loyal fans in the (Disney) world.
But you and I don't have the benefits of massive marketing budgets, decades of brand nostalgia, or a spellbinding fireworks show, set to epic music, illuminating a castle already lit up with everyone's favorite cartoon characters.
So how can we make our marketing feel magical?
