Because while transparent pricing is a VERY important place to start with being open and clear and honest on your website, it’s just really that—only the START.
We also need to be open and clear and honest about who it’s for (and not for), what’s included (and not included) and what people can expect while they work with you (and after they work with you!).
This is a HUGE part of empathy-first, connection-driven copy, and the sales page I just wrote for my friend Maggie and her YNAB Budget Coaching offer is an excellent example (if I do say so myself) of how to put this into practice.
On Maggie’s sales page, we:
→ Set *very* clear expectations about what's involved in working together
→ Gave super specific details about what results and deliverables clients could expect—never vague claims
→ Stayed completely honest about the challenges rather than just selling benefits
→ Created appropriate boundaries around roles and responsibilities
→ Used authentic language that we knew would feel conversational and straightforward (while STILL converting!)
By being totally transparent, the copy filters out people who *aren’t* the right fit for the offer, while building trust with people who *are* genuinely looking for the specific type of support Maggie offers.
And there are zero hard feelings when someone doesn't inquire—because you know your website is just out there helping people make the right choice for themselves.
(AND saving you time from meeting with unaligned leads!)
Wanna stalk the case study and the finished sales page? 👀
