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Issue #37 | March 31, 2025

Welcome back to Beyond the Tour where twice a month you'll receive practical tips and resources to help you get better at what you do. No fluff. All business. 
 
Let's do this. 
Miriam
If You Do One Thing This Week:
1. 📣 Be the hype team.  
Decision time coming up? School spirit wear is the perfect uniform for the day you send out decisions and the day decisions are back due. 
 
✔️ Don school merch; 
✔️ Get your nails done in school colors; 
✔️ Get the tie clip made with a school logo; 
✔️ Wear those branded croc jibbets. 
Lean into hyping up your team and everyone around you about decisions. 
 
This season is an emotional roller coaster. Creating the visual cues for the rest of the school will remind them what's happening, and it may help pump you up to get over the finish line.
 
2 Tips to DO MORE:

2. 📋 Write your own recruitment talking points. Then share. 
Create an index card with quick bullet points on your school's value proposition. Have it laminated - and branded, of course. 
 
This is a gift to grandparents who can keep it in their shirt pocket to chime in on "Why my grandkid loves their school!" It's also helpful for sideline sports ambassadors to keep in their car. 
How to get started? Answer the question “Why us?” in simple, short bullet points. Don't overthink it. Imagine a parent trying to remember what you're writing. List your points, and run it by a parent or two to make sure it hits right.  Then format, print, and share. There you go. 
 

3. Be organized about parent socials.
Looking to build parent community? Organize a morning parent coffee gathering date on the day of the month that corresponds to graduating classes. For example, this year's graduating class would get together on the 25th of the month. If you're in a K-12, this year's 11th grade would get together on the 26th of the month, etc.
 
Once you get to graduating class years above 31, go back to single digits. So the class of 2032 would meet on the 2nd of the month. 
 
"But Miriam, that's a lot of coffee for me!" You don't have to go to every parent coffee. This is a great task for an energetic parent ambassador or room parent. Help them set it up once, and then deploy them. To get them started, give them a prompt question or topic to get conversation going. But this is not your rodeo. Let the parents connect without school professionals there.
 
Bonus points: The parent coffees become a school tradition, and give you a compelling response to the parent ask “So what's the parent community like? How can I make connections?” People like things that are organized and predictable. Having a ready-made opportunity to meet other parents that makes good calendar sense is a dream. 
 
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“I wrote down 100 ideas on our last Hub call. Ok, maybe 15 ideas. But that's a lot of ideas!" - Happy Hub Member
 

🗓️UPCOMING EVENT 

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Transform your enrollment strategy. 
 
This five-part master class with Miriam + Laurie is your ticket to creating a dynamic enrollment and marketing plan. You will walk away with strategies and step by step plans to fill your halls with your ideal student body. Yes, it is possible. 
 
 

FRESH TAKE 
What the experts say:

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Now more than ever we need to reach young parents to help them understand school choice. Check out these tips on how to reach people who aren't opening up the newspaper to see the weekly ads. 

 
BOOKMARK THESE HACKS:
 
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If this newsletter resonates with you, here are three more ways I can help:
  1. Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
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I’m a teacher at heart, and love helping people get better at what they do.
 
Let's get started,
Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. 
 
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