Issue #38 | April 22, 2025 |
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Welcome back to Beyond the Tour. We're back after Spring Break with family and friends and happy to return to what we love: Sending you practical tips and resources to help you get better at what you do. No fluff. All business. Let's do this. |
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If You Do One Thing This Week: |
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1. 🗓️ Get on track. Now is the time to schedule a summer retreat with the marketing, development, and admission teams. Here's how to get started: - Schedule 1 day in May, June and July;
- Set an agenda that is very concrete and allows you to look back on this past year;
- Evaluate what went well and what didn't;
- What are your goals for next year?
- What needs to be true to make them happen?
It's that simple. Just get started. Next season, you will be grateful that you took time to evaluate what you do and how you do it. |
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2. ❣️ Can't stop. Won't stop. Keep finding ways to communicate what is special about your school and what problem it solves for your customer. Find language that hits the right note and keep using it in every communication, every post, every presentation. It takes a message 7x before it hits. You haven't contacted your families too many times. You haven't communicated your value proposition too many times. Until they tell you to stop, keep hustling. Not every school is like yours. Stand out! Fill your classes with families who want what you offer. |
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3. ☕ Data manages hysteria. Track where your enrollments are now as compared to last year at this time. If you know your pace of enrollment, you will be able to breathe easy or adjust intensity accordingly. You will also be able to be confident when reporting to your Head of School and Board. They want to know realistic predictions. Root your predictions in data. Be in touch with me if you need help getting started with tracking. |
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📣 Attention vendors! Reach 300+ schools and institutions through Beyond the Tour—a newsletter professionals "obsess over and comb through weekly." Don't miss your opportunity to connect with schools passionate about excellence. |
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STARTING THIS WEEK! LAST CHANCE TO REGISTER! Transform your enrollment strategy. This five-part master class with Miriam + Laurie is your ticket to creating a dynamic enrollment and marketing plan. You will walk away with strategies and step by step plans to fill your halls with your ideal student body. Yes, it is possible. |
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LEVEL UP Tips from experts in the field: |
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Wes Kao is one of my favorite teachers on communication. In this gem of an article from August of last year, she untangles the keys to being concise and effective in communication. In this season when many of us are pitching big ideas to our school leadership, it is the perfect time to sharpen our communication skills. Read it here, and let me know what you think. |
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BOOKMARK THESE HACKS: Get my best tips for happy, healthy teams by following me on Instagram. |
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If this newsletter resonates with you, here are three more ways I can help: - Follow me on LinkedIn or Instagram for bite-sized tips throughout the week (free).
- Work with me for 1:1 executive coaching or enrollment strategy consulting. Hit reply and I’ll send you a few questions to see if we’re a fit.
- Book me as a retreat facilitator or speaker. I'm planning Summer and Fall PD retreats with school leadership teams every day. Please reply to this email or email me directly. I would love to plan something with you.
I’m a teacher at heart, and love helping people get better at what they do. Let's get started, |
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Do you have questions or want to see me address a specific topic or issue? My inbox is always open to requests and feedback. Check out previous issues of Beyond the Tour here.If you received this email from a friend and want to subscribe, click here. You are receiving this email because you have signed up for my newsletter or we have worked together. If you would like to opt-out, no problem. |
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Silver Spring, Maryland 20902, United States |
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