A note from our CEO…
I recently had the delightfully enlightening experience of being a guest lecturer for a marketing class at Carnegie Mellon University. The future of marketing and PR will be better, smarter and more effectively resonate with consumers because of this generation of marketers (and
professors!), and here's why:
🌪️ They understand the traditional marketing funnel is not going to deliver in today's social-driven world, but trust and value are.
👎🏼 Influencers who share one-off sponsored brand posts are not seen as trustworthy
(extra-untrustworthy if a commission is involved, or there is no authentic reason for the partnership!). Long-term brand partnerships that are aligned bring value and depth to the consumer journey, which is supported by
our primary research in 2024 (
cited by AdAge), that affirms how influencers prefer to work. This all adds up!
🔁 Linear "funnel" tactics just mean that marketers are trying to force the consumer to follow a set of steps. Approaching the customer journey as an infinite ecosystem (a neighborhood for discovery and immersion!) encourages exploration and provides valuable depth and context, which is what the students - today's consumers - want from a brand.
TL;DR - In a moment where everyone is consistently pressed for time, today's consumers seek - in fact, expect - a worthwhile, genuine experience from a brand. The funnel is nonexistent, so you must prepare your brand to succeed by building your programming within the infinite ecosystem consumers are now living in.
Cooper Munroe, CEO
The Motherhood, Inc.
