After 15 years in the field, a mental health practitioner pivoting into real estate may seem a little abrupt.
But picture this: you’re a parent of a child with special needs. How do you navigate the normal disruptions of house hunting and moving, while also addressing your child’s needs? Or maybe you are an adult with special needs, trying to move out on your own. How do you prepare yourself for that huge transition, both mentally and practically?
Huh. An agent with experience in mental health sounds super helpful right about now.
Negin Emami-Simones, one of our very own, is that agent. Her background helps to shape her Unique Value Proposition.
Identifying your UVP, as an agent or a team, is important if you want to make the most of your marketing. What makes you stand out? Why would clients want to work with you, rather than the agent next door? Understanding your appeal, and owning it unapologetically, will sharpen your messaging and attract more of the clients you want.
This is something we love about our team environment: we have a UVP as a group, but each of us brings something unique. Different personalities, expertise, interests. William is data-focused and sees the details nobody else notices. Kara is enthusiastic and supportive. Tory is just about the most driven person you’ll find. Edie has 45 years of experience in the Twin Cities real estate market.
There’s someone to fit every individual preference and need. And in the end, isn't that what clients want? Someone to meet them where they are.
