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SAY THIS WITH ME…
I trust that clarity comes through action.
I don’t need all the answers to get started.
I give myself permission to create my own path.
Hey boo,
 
If no one’s told you lately: it’s okay not to have all the answers.
 
In fact... that might be your secret weapon.
 
We live in a world that celebrates expertise. Where knowing the right strategy, the perfect timing, the “proven” method is often seen as the only path to success. 
 
But lately, I’ve been thinking about how many of the biggest breakthroughs in life — in business, in purpose, in wellness — don’t come from people who "knew what they were doing."
 
They come from the ones who were curious enough to try.
 
There’s a quiet kind of power in not knowing. When you don’t have a playbook, you create your own. When you don’t follow “the rules,” you give yourself permission to experiment. To try, to pivot, to grow. And that kind of movement? 
 
That’s what builds momentum.
 
I think about the earlier version of me — the one who left a corporate career that looked great on paper but felt misaligned in my spirit. The one who had a vision for something different, even if I couldn’t quite articulate it yet.
 
I didn’t have a perfect plan. I didn’t know what I was doing. 
 
Flashback to 2015 - when I didn't know what I was doing -but launched Gym Hooky anyways
 
I trusted the nudge. I followed what felt honest and true, even when it was scary. And because I didn’t know all the “right” ways to build a brand, launch a retreat, or shift careers… 
 
I built it my way.
 
And to be honest, I've recently had to remind myself of this main character energy as I've spent the last 5 months build something new for you (I can't wait to tell you all about it!).
 
So yes, sometimes ignorance really is bliss — because it frees us from the fear of getting it wrong. It invites us to lead with intention instead of instruction. And in a world full of recycled strategies and copy-paste dreams…
 
Originality is a gift. It's our gift. It's your gift.
 
So if you’re feeling behind, overwhelmed, or unsure right now, I want you to remember this: You’re not lacking, boo. You’re just being called to build something bold. Something different. Something that’s never been done your way before.
 
And that means you get to make your own rules.
 
You don’t need to be the most experienced. You don’t need to wait until you’re 100% ready. You don't need 1000 certifications. You just need to stay curious, stay open, and keep moving forward with heart.
 
With that said, I have a question for you…
 
What would you try if you weren’t afraid of doing it wrong? 
 
Really take a pause and think about it – and once you do – write down the smallest, simplest step you could take toward that idea — just one. 
 
That’s your challenge this week.
 
Let’s normalize not knowing, boo. Let’s celebrate the bravery of figuring it out as we go. Because you are not behind. You’re just building something bold.
 
Rooting for you…always,
Ari
 

Ready for a REAL reset?

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Join me for 7 days of rest, joy, and deep exhale moments at my all-inclusive Pause on Purpose wellness retreats for women who do it all. No emails. No to-do lists. Just you, a powerful community, and the space to breathe again.
 
I'll be hosting two retreats this year…
 
P.S. I encourage you to forward this email to someone who could use this wisdom (sharing is caring!)
 
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