How much is your expertise worth to your clients? Not much, if they don’t understand what you’re doing.
In every interaction, we want to be the guides who walk beside our clients through the buying or selling process. That means looping them in on what the process is.
What’s more empowering?
- An agent who tells you “I’m the best, trust me.”
- An agent who takes time to talk you through the plan of action and clarifies their own role in it - telling you what steps they are going to take and how it will benefit you.
Who do you trust more? Probably the one who gives you the tools to make informed decisions, right?
One of tools we use to build clients’ confidence is our set of guidebooks. Below is a link to our free online Seller’s Guide. Take a peek! And tell us - how do you make sure clients know they’re in good hands?
