You’ve officially said yes to building something real—to detaching yourself from The Vanity Matrix™, and rejecting those condescending descriptions like ‘little biz' or ‘hobbyist’.

 

You're showing up for your business in a way that creates connection, not just content – you're finally growing an audience that gives you some sense of control over your business.

 

This challenge isn’t about collecting subscribers just for the sake of it.

 

It’s about creating a system that brings the right people into your world, nurtures them with intention, and guides them toward working with you.

 

We're not building a business purely on hope + good vibes here.

We're intentionally opting out of the vanity matrix game to build a business with structure + clarity.

 

HERE'S A LINK TO JOIN OUR PRIVATE CHAT [accessible to ALL challengers]!

 

Today's focus is straight forward – let’s get your foundations in place before you we dive into juicer stuff. 

 

Note: If you already have your email platform set up and rearing to go – you can skip ahead to the bonus task at the bottom of this email (don't worry, I haven't forgotten you!).

 

Setup your email marketing platform if you haven’t already. The platform you choose really doesn’t matter, as long as you choose one that suits you. Please note, you'll need to make sure you're setting this up using a custom ‘your website domain’ email and not a free ‘@gmail’ or ‘@hotmail’ type account (instructions below).
 

Personally, I use Flodesk and I recommend it to creators and online/service based business owners for its simplicity of use and clean design. It’s also affordable, and the price doesn’t change based on subscribers! Claim 50% off your first year with my affiliate link here.

 

Brand new to business? You could start with something free like Mailerlite (note: after 500 subs it’s not longer free, so if you're even close, I’d suggest upgrading)
 

Connecting your custom domain to your mailing platform is important as it shows your audience that you are a trustworthy professional, and it solidifies your brand and/or name.

 

Don’t have a domain yet?
1: Claim your Domain – Use a platform like Namecheap
2: Setup your professional email with Google Workspace (business starter) instructions here. 
3: Configure your DNS records – Namecheap + Google Workspace instructions.

✨ TIP: If you aren't using my recommended platforms, just Google “Connect [domain platform] to [email platform]” for walkthroughs tailored to your tools.

 

Make sure you're sending all emails within your mailing list platform, from your own custom email address created from your domain above. Eg: hello@yourdomain.com.

You can do this in Flodesk via Overview > My Account > Account Email.

 

Why does this matter? People are more inclined to trust someone who’s setup with a consistent, professional business – we’re building a real business here, remember?

A custom email also helps you to actually land in your audiences inbox instead of spam (more on spam later).

 

Head to your account settings + make sure that the email delivery ‘From Name’ is aligned to your own name or business name (whatever is more obvious to your audience).
 

Add your logo and branding colours to your mailing list platform settings to give your email content that extra professional edge. If you don’t have these, DO NOT WORRY – skip this step for now.
 

BONUS TASK!

If you're new to all this, and you've just completed the steps above – save this email for another day down the track.

 

If you're one of my challengers who already HAS a list (but no opt-in, an average opt-in, or you don't utilise your list..) – let's get you prepped by cleaning up your subscribers BEFORE we dive into the juice.

 

Step 1. Search for unengaged subscribers (over the last 6-12months). 

Step 2. Create a new segment eg ‘unengaged’. 

Step 3. Move them to that segment. 

Step 4. Make sure this segment is not longer included in your standard newsletters/email delivery.

 

How does this help? Unengaged subscribers will pull down your open rate, which can impact your deliverability (and deliverability is important!)
 

Today we started slow, with practicalities..

 

Tomorrow, we anchor your message—the core piece to the audience puzzle.

 

BIG Love,

Amy–SUN MOTHER®

P.S – Don't forget to JOIN THE CHAT + share your big win from today. I'll be announcing the winner/s on our finale day, who will claim to 12months in The Marketing Club + a 1:1 call with me!

P.P.S – There's still time to join the Power Portal for our two weekly live group calls starting next week! Questions can be sent in + replays available if you can't make it live.