Objective
Put your lead magnet outcome into words, clearly using your a challenge your dream clients is facing + the single desired outcome you can provide with your magnet.
Focus
Trying to convert or sell anything is going to be extremely hard without a clear challenge + desired outcome for your audience to relate to.
It's time to stop bobbing around on the surface with vague concepts ANCHOR yourself to ONE thing.
Task
Start by answering the prompts below – and if you want to grow your business like a pro? You need use your own noggin to think through this process (yep, that means no GPT either – I can tell). This isn't just about filling the blanks–this challenge is going to hone your marketing and communication muscle.
Tip: No jargon or industry speak. Keep it human. Say it like you would to a friend over coffee.
If you think you've answered them before? Great, do it again (and no, don't copy and paste your answers from last time).
- WHO am I speaking to? (who you’re most drawn to helping right now)
- What is my audience struggling with right now?
- What do they already know they want instead of the struggle?
- What do they think is stopping them moving forward/getting in their way?
Feeling stuck? Try turning it into a simple sentence that they might say–
Prompt: “I’m so tired of [specific challenge], if only I could [specific desired outcome].”
Eg. “I’m so tired of getting no engagement, if only my content was being seen by the
right people.”
