Happy Monday, First name / babe– and welcome back!
Last week you started by setting up your foundations, and anchoring your lead magnet.
- SYSTEM: Laying the Foundations for your Mailing List
- ANCHOR pt1: Honing in on your message by putting words to your dream client's experience
Today?
You're going to craft The Title!
Now, this is where a lot of people start to overthink things, and get a bit silly – so I want you to pay attention!
The GOAL:
→ Grab your audience’s attention by painting a clear picture of an irresistible outcome that they already want.
If they don’t understand what it is (and why they want it) in 3 seconds?
They’re out.
So here's what you're going to avoid doing:
Trying to sound “professional” — information is boring AF
Emulating someone else — your voice is your magnetic superpower
Getting too clever — if they need to think, you’ve already lost them
The most impactful + successful Lead Magnet Titles:
Speak the language of the dream client (not the expert)
Feels authentic to the person who created it.
Are so obvious, that you understand the outcome without needing much more information.
Let's dive in, shall we?
