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A Note from Julie, the Greenhouse Curator:
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While watering my Baltic Blue pothos this week, I tipped the pot slightly and spotted a tangle of long roots underneath, stretching far beyond what I expected. It’s definitely time for a bigger pot! 

It reminded me of a new client who recently reached out to me, thanks to a thoughtful referral from one of my long-time clients. 

That’s the quiet magic of referrals. A connection might start beneath the surface—dormant for a while—until the conditions are right. Maybe the client’s regular proofreader is booked. Maybe they suddenly realize they need help. Whatever the reason, something that was planted long ago can finally take root and grow.
 
So how do we encourage more of that healthy growth?
 
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Sometimes, roots need a little help. In the plant world, we might reach for a rooting hormone. In business, it could look like:
  • Gently reminding current clients that you’re open to referrals: A simple sentence at the end of a check-in email can plant the idea without pressure.
     
  • Adding a line to your email signature or file return messages: “Now booking for June. Referrals always appreciated!”
     
  • Sending a small thank-you when someone refers you: A thoughtful email, a handwritten note, or even a small gift can go a long way.
     
  • Featuring testimonials on your website or LinkedIn: Let happy clients' words do the talking. They build trust with potential referrals.
     
  • Making your services easy to share: Keep your website, portfolio, or social media profile up to date so clients can forward it easily.
Referrals don’t always sprout right away. But when they do, they’re often the strongest and most well-matched relationships we grow. 🌱
 
If a great client came your way through a referral, I’d love to hear the story. Reply and share it with me. 
 

 
Pause, Look up, Repeat: A Proofreader’s Loop
It happened again this week. I was proofreading a transcript when I saw one of those phrases that always makes me pause: “advanced notice.” Or wait—is it “advance notice”? 🤔
 
For some reason, I struggle with this phrase. I’ve looked it up more times than I care to admit.
 
This time, a quick search led me to two helpful articles (here and here) that reminded me: “advance notice” is the more commonly used (and typically more appropriate) phrase.
 
However, as a transcript proofreader, I also have to consider that the witness might’ve actually said “advanced.” And without the audio for this particular job, I couldn’t be sure. (Say both versions aloud and you’ll hear how hard it is to tell them apart.) My best move is to suggest the standard “advance notice” and flag it for my client in case they want to check the audio.
 
Naturally, I couldn’t resist going one step further. I used Google’s Ngram Viewer to compare the phrases and see which one shows up more often in published books. (See screenshot below.)
 
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It may be difficult to see in this screenshot, but “advance notice” is the blue line (the clear winner).
 
After all that thinking, I started wondering, isn't all notice given in advance? This would make “advance notice” a bit redundant, right? Hmm. 🤔
 

 
Favorite LinkedIn Posts This Week:
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Here are three posts I enjoyed reading on LinkedIn this week:

👉🏻 If you're on LinkedIn, click here to follow The Proofreader Greenhouse or click here to follow me.
 

 
Catch of the Week:
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These words sound so similar, especially when said quickly. 

perspective → a way of seeing or thinking about something
prospective → expected or likely to happen or become something

Catch of the Week screenshots come from my transcript proofreading. I can't change what a person said, but I can make sure words are spelled correctly and punctuation marks are in the right spots. If you're interested in learning more about transcript proofreading, I wrote an article about it here.
 

 
This Week's Featured Proofreader or Editor:
Ela from EBrooksWrites
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The Proofreader Greenhouse asked:
  • What type of content do you proofread or edit? 
    I help Christian entrepreneurs and authors share their message with clarity and purpose by editing and proofreading website copy, devotionals, and social content. 
     
  • Did you complete training for proofreading or editing?
    I have a technical writing background in the banking industry, where I have developed and edited detailed process documentation. I’m also completing my degree in Business Communications at Western Governors University. In addition, I’ve completed several editing-focused courses through LinkedIn Learning, including Editing Master and Technical Writing: Quick Start Guides.  
     
  • What's your favorite thing about your proofreading or editing work?
    My favorite aspect of proofreading and editing is assisting others in presenting their message clearly, ensuring it resonates with readers. I love how the editing process transforms ideas into something memorable for the audience.
     
  • What causes you the most frustration in your work?
    The most frustrating part of my editing business is the pressure for speed in a process that requires thought and care. We live in a world of instant gratification, but good editing takes time. I often want to reread a piece multiple times because each pass reveals new layers to refine. Rushing the process can compromise quality, and finding that balance between efficiency and excellence can be challenging. 
     
  • What tips would you like to share with other proofreaders and editors?
    Never underestimate the power of reading something aloud. This small step can transport you out of the writer/editor role and into your reader's shoes. How content sounds is just as important as how it looks. By reading aloud, you will catch awkward phrasing, sentences that are too long, and other opportunities for improvement.  
     
Connect with Ela: Website | LinkedIn
 

Plant Photo of the Week:
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Can you spot the pale green shoot on my ZZ plant? It’s grown several inches just this week. Soon, those tightly wrapped leaves will ease open and begin to spread out. 🪴

If you’re looking for a resilient plant for your own workspace, the ZZ plant made the list in Ciera Lamb's article about low-maintenance plants for your home office.
 

 
Let's keep growing together!
Julie
 

 
What did you think of today's email? I'd love to hear your thoughts, questions, or feedback. Email julie@theproofreadergreenhouse.com
 
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Lexington, NC 27295, United States